1. Home
  2. Marketing Automation Software
  3. HubSpot Marketing Hub Reviews
  4. User Review of HubSpot Marketing Hub
Content Marketers? You Need HubSpot.
December 16, 2015

Content Marketers? You Need HubSpot.

Jen Spencer | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Professional

Overall Satisfaction with HubSpot

We use HubSpot throughout our entire organization to organize our subscribers, leads, opportunities, customers, and evangelists (which includes staff, board members, partners, advisors, etc). Our primary use is in marketing, but we also use HubSpot for internal communications. HubSpot helps us manage our email marketing, social media marketing, landing pages, blogs and webinar registrations. Content is extremely important to our thought leadership strategy and we leverage HubSpot's tools and technology to get the right content in front of the right contacts at the right time.
  • HubSpot integrates all content-related activities via the CTA (Call-to-Action) feature that we use in email campaigns, on landing pages, in blogs, and throughout our website. Those CTAs are tracked, and we can easily perform analytics that show us what offerings are of the greatest interest to our buyer personas.
  • The ability to build smart content is a huge differentiator for us. We can alter the CTAs we put in email campaigns, on landing pages, and even on our HubSpot-hosted website so we offer the right content to the right person at the right time. Being able to present, say, a mid-funnel offering to an individual based on lifecycle stage is huge!
  • If you dream it, they will build it. Seriously. Every time I think, 'I really wish HubSpot had xx feature,' I swear they release it. I love being able to log into the community and vote for features that resonate with me and also see what my peers are requesting. HubSpot really listens to their user base.
  • We use HubSpot CRM and Sidekick for Business in addition to the marketing platform, and I wish the 'Documents' in Sidekick for Business could pull from the content I have stored in my HubSpot library (such as ebooks).
  • While we are able to manage GooglePlus, LinkedIn, Facebook and Twitter via HubSpot, I wish we could also manage Instagram and Pinterest via HubSpot.
  • I wish we could schedule and send emails based off of the time zone of the lead. For example, if I want to send an email at 10am, that email would go out at 10am Pacific, 10am Eastern, 10am Mountain, etc.
  • Using HubSpot and their inbound methodology at my previous company, we experienced a 103% increase in web traffic, a 415% increase in leads, a 92% increase in closed units, and an 89% increase in direct sales revenue.
HubSpot is leaps and bounds above other marketing technology platforms that I have used. While other platforms have really been email marketing solutions, HubSpot is literally an extension of my sales and marketing team.
Less than 10,000
B2B
If you subscribe to the inbound methodology and have invested time and resources in creating content to position yourself as a thought leader, then HubSpot is the perfect marketing tool. It can be especially powerful for small marketing teams.

HubSpot Marketing Hub Feature Ratings

10.0
WYSIWYG email editor
10
Dynamic content
10
Ability to test dynamic content
10
Landing pages
10
Mobile optimization
10
Email deliverability reporting
10
List management
10
Triggered drip sequences
10
9.5
Lead nurturing automation
10
Lead scoring and grading
10
Data quality management
8
Automated sales alerts and tasks
10
Not Rated
Calendaring
Not Rated
Event/webinar marketing
Not Rated
10.0
Social sharing and campaigns
10
Social profile integration
10
10.0
Dashboards
10
Standard reports
10
Custom reports
10
10.0
API
10
Role-based workflow & approvals
10
Integration with Salesforce.com
10
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated

Using HubSpot

5 - Marketing, Sales, Customer Success, Operations