The Perfect End-to-End Marketing & Sales Platform
December 17, 2015

The Perfect End-to-End Marketing & Sales Platform

Nicole Denton | TrustRadius Reviewer
Score 10 out of 10
Vetted Review

Software Version

Enterprise

Overall Satisfaction with HubSpot

As a HubSpot partner, we use HubSpot for ourselves as well as many of our clients. It's an essential tool for our company marketing programs, and is the backbone of many inbound marketing solutions that we provide for our clients. I love how easy it is to use HubSpot to manage every aspect of our marketing and sales activity in one place -- it's the perfect tool for converting visitors, nurturing leads and closing deals, and I've seen it work well for a variety of industries!
  • HubSpot integrates all aspects of marketing and sales activity into one place! It's an end-to-end platform for converting visitors into leads, nurturing those leads, and closing customers! The user interface is well done and easy to use, unlike many other automation systems I've worked with.
  • I love how HubSpot consistently makes the platform better. We have suggested multiple improvements, and the product team listens! They've implemented many of our suggestions and continue to release improvements to the platform every month.
  • Customer service and support is also on-point at HubSpot. You often hear back within the hour when you're having trouble, or even when you have a simple question. They really go above and beyond.
  • I still think reporting could use some work. The reporting add-on HubSpot added was a great start, but I'd like to see this area of the platform continue to grow.
  • While we are able to manage GooglePlus, LinkedIn, Facebook and Twitter via HubSpot, I wish we could also manage Instagram and Pinterest via HubSpot as well.
  • I don't have specific numbers to share, but we've seen a huge increase in our visitor to lead conversion rate since we began using HubSpot.
I've used a variety of marketing automation platforms, and HubSpot is a stand-out. It's so intuitive and easy to use, and the HubSpot team is committed to making sure their customers are happy. I haven't seen that with the other platforms I've tried.
HubSpot honestly works great for most industries. B2B is where you see it used most, but we've also had B2C success with it -- it just requires a little extra customization to do typical B2C ecommerce campaigns like product suggestion campaigns, abandon cart campaigns, etc.

HubSpot Marketing Hub Feature Ratings

WYSIWYG email editor
9
Dynamic content
10
Ability to test dynamic content
9
Landing pages
10
A/B testing
9
Mobile optimization
9
Email deliverability reporting
8
List management
9
Triggered drip sequences
10
Lead nurturing
10
Lead scoring and grading
8
Data quality management
9
Automated sales alerts and tasks
9
Event/webinar marketing
9
Social sharing and campaigns
9
Social profile integration
10
Dashboards
8
Standard reports
8
Custom reports
7
API
10
Role-based workflow & approvals
9
Customizability
9
Integration with Salesforce.com
9
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated