Execute Your Inbound Marketing Strategy with HubSpot
August 25, 2016

Execute Your Inbound Marketing Strategy with HubSpot

Jessica Mitchell | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version

Enterprise

Overall Satisfaction with HubSpot

We use Hubspot to execute our inbound marketing strategy which includes sending emails, building landing pages, and scoring leads.

Pros

  • Easy to use
  • Great Support
  • Content creation

Cons

  • A way to A/B test automated email sends would be nice.
  • It's helped us to execute our inbound marketing strategy.
We used Marketo in the past and found that Hubspot is much easier to use.
We use HubSpot in our marketing department for email blasts, to create landing pages and set up automated workflows. It covers everything we need for inbound marketing and its analytic tools help us determine how our campaigns are performing. We're also able to score leads so that we can pass them over to sales once the lead has reached a certain score.

HubSpot Marketing Hub Feature Ratings

9.0
WYSIWYG email editor
10
Dynamic content
8
Ability to test dynamic content
8
Landing pages
9
A/B testing
8
Mobile optimization
8
Email deliverability reporting
10
List management
10
Triggered drip sequences
10
9.3
Lead nurturing automation
10
Lead scoring and grading
10
Data quality management
9
Automated sales alerts and tasks
8
9.0
Calendaring
9
Event/webinar marketing
9
Not Rated
Social sharing and campaigns
Not Rated
Social profile integration
Not Rated
8.0
Dashboards
8
Standard reports
8
Custom reports
8
9.0
API
9
Role-based workflow & approvals
9
Customizability
9
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated

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