HubSpot State of the Art Marketing Automation - Contextual Marketing that delivers results
Updated August 25, 2016

HubSpot State of the Art Marketing Automation - Contextual Marketing that delivers results

William Arnold | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Reseller

Software Version

Enterprise

Overall Satisfaction with HubSpot

We use the HubSpot platform for implementing inbound marketing programs for companies worldwide. The contextual marketing capabilities of HubSpot allow our clients to communicate a unique message to each buyer persona at each stage of the buyer's journey. This capability allows their websites to speak directly to the pain points and concerns of their prospective customers.

Pros

  • HubSpot provides state of the art contextual marketing capabilities.
  • HubSpot is the only fully integrated Marketing Automation Platform.
  • HubSpot allows us to attract and nurture clients from being website visitors to clients of our customers.
  • The new add-on reporting of analytics is a phenomenal feature

Cons

  • HubSpot CRM is still in its infancy, but its support staff is responsive and new features added daily.
  • We present each client a monthly scorecard showing the effectiveness of our campaigns and efforts. We believe in complete transparency. The HubSpot platform allows us to bring success to our clients.
HubSpot is superior to other marketing automation platforms including Marketo and Pardot. HubSpot is a complete integrated marketing automation platform that provides all aspects of marketing from content management, demand generation, social media, lead nurturing, and contextual marketing. One of the best parts of HubSpot is the continuous improvement. It is a given that each year they will be refining and adding features to improve its performance.
HubSpot is ideal for B2B or B2C engagements where the potential customer has a buyer process that is dependent on learning what alternatives work best for them.

HubSpot Marketing Hub Feature Ratings

10.0
WYSIWYG email editor
10
Dynamic content
10
Ability to test dynamic content
10
Landing pages
10
A/B testing
10
Mobile optimization
10
Email deliverability reporting
10
List management
10
Triggered drip sequences
10
10.0
Lead nurturing automation
10
Lead scoring and grading
10
Data quality management
10
Automated sales alerts and tasks
10
10.0
Calendaring
10
Event/webinar marketing
10
10.0
Social sharing and campaigns
10
Social profile integration
10
10.0
Dashboards
10
Standard reports
10
Custom reports
10
9.8
API
9
Role-based workflow & approvals
10
Customizability
10
Integration with Salesforce.com
10
Integration with Microsoft Dynamics CRM
10

Using HubSpot

25 - We are a full service marketing agency and our team uses all aspects of the HubSpot platform. The HubSpot platform is a truly comprehensive tool that allows you to build website that are optimized for SEO, user experience, and conversions. These websites can provide a contextual experience so that each buyer persona sees exactly what they need to see at each stage of the buyer's journey. Once these websites are built, we use the HubSpot platform to facilitate demand generation, lead scoring, lead nurturing, social outreach, and outcome reporting.
28 - We have designers, developers, technologists, brand journalist and strategists on staff. Each of these team members has unique skills and the HubSpot platform allows them to translate those skills to a marketing program that achieve documentable ROI. HubSpot has a phenomenal training program that allows each of our team members to become certified experts in the use of HubSpot tools.
  • Design & Development
  • Inbound marketing that incorporates content creation and management, lead nurturing and reporting
  • Demand Generation
  • Contextualized Story Telling
  • We are on of the few Agencies that use HubSpot for ecommerce and B2C clients. Of course we have outstanding results for those and when using HubSpot for B2B engagements as well.
Best Contextualized Story Telling marketing automation platform.

Using HubSpot

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