HubSpot Provides the Most Effective Solution
September 02, 2016

HubSpot Provides the Most Effective Solution

Greg Markey | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version

Enterprise

Overall Satisfaction with HubSpot

Our organization has been using HubSpot as the engine of our inbound marketing strategies. Using HubSpot forms, blog, landing pages, thank you pages and more, we are able to come alongside consumers as they move down the sales funnel, acting as a resource as they gather all the information they need in order to make a purchase decision.
  • Automation: you are able to use workflows to move leads further down the sales cycle without having to manage it manually.
  • Blog/Email Optimization: allows users to optimize their blog posts for SEO and their emails for an increased open and click rate.
  • Content Creation: it is so easy to post blogs, landing pages and thank you pages with ease, while making them look effective and professional.
  • Unless you know how to code, the design manager is difficult to use. While you'll be able to create a page, customizing it further will be difficult.
  • It has generated more leads for our business
  • It has provided a system in which to nurture leads and bring them to a place where we can convert them to customers.
  • It has streamlined the efforts of our marketing teams.
While Act-On does collect lead information, it does not provide as complete a solution as HubSpot, nor was it as easy to use. The creation of landing and thank you pages was cumbersome and not as easily implemented. We chose HubSpot because it creates an entire solution that will generate leads, nurture them.
It is ideal when implementing and executing an inbound marketing strategy where the purpose is to generate leads, nurture them and convert them to customers. It's less appropriate if you don't have the resources or the will to update your website and blog with new content in order to generate more leads.

HubSpot Marketing Hub Feature Ratings

WYSIWYG email editor
7
Dynamic content
8
Ability to test dynamic content
10
Landing pages
10
A/B testing
8
Mobile optimization
10
Email deliverability reporting
9
List management
9
Triggered drip sequences
10
Lead nurturing automation
10
Lead scoring and grading
10
Data quality management
9
Automated sales alerts and tasks
9
Calendaring
7
Event/webinar marketing
6
Social sharing and campaigns
10
Social profile integration
10
Dashboards
7
Standard reports
7
Custom reports
8
API
8
Role-based workflow & approvals
9
Customizability
9
Integration with Salesforce.com
8
Integration with Microsoft Dynamics CRM
6
Integration with SugarCRM
8