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HubSpot Review: "Best Marketing Automation Software on the Market."
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Andrew Driscoll profile photo
Updated August 29, 2016

HubSpot Review: "Best Marketing Automation Software on the Market."

Score 10 out of 101
Vetted Review
Verified User
Review Source

Software Version
Professional

Overall Satisfaction with HubSpot

We use HubSpot for all of our inbound/digital marketing needs. It encompasses a huge amount of tools that are vital to the overall success of taking on an inbound marketing strategy. HubSpot puts your lead tracking, emails, social media, analytics, automation, and CRM system all in one package and it makes sure that everything works very well together. The integration they offer as well, such as Salesforce.com just make the product better and gives you a more powerful marketing platform.

Everyone on our marketing and sales team uses HubSpot daily and it is an integral part of doing our jobs effectively and efficiently. A few others within our organization use it from time to time to see how certain campaigns are performing. HubSpot's software really just makes you better at your job if you do anything related to sales and marketing and it continues to improve each and every month.

If you are thinking about getting into inbound/content marketing, choosing HubSpot will be the best decision you have ever made. Their staff also is a huge help in on-boarding you and ensuring your success with their product.
  • Educating their users and setting them up for success
  • Their software is always being updated and improved
  • Their support is second to none
  • Very simple to use
  • Typical email design issues. It looks one way on the screen but different in a test.
  • In app customization/layouts are limited.
  • More Visits = More Leads = More Customers = More Revenue
The software seemed better up front and they have a have wealth of knowledge on marketing of all kinds, as well as sales. HubSpot makes themselves seem like real people doing something they are passionate about and want to continue to do better. They want to see you succeed, and don't seem like they are just set on becoming the biggest/best.
I would not recommend any marketing software if you are not invested into the time and effort it takes to take on an inbound strategy. You cannot expect to buy HubSpot and then magically increase your visits, leads, and sales. It is also something that takes a bit of lead time, so there is patience involved when being in inbound marketing.

HubSpot Feature Ratings

WYSIWYG email editor
10
Dynamic content
10
Ability to test dynamic content
10
Landing pages
10
A/B testing
10
Mobile optimization
10
Email deliverability
10
List management
10
Triggered drip sequences
10
Lead nurturing
10
Lead scoring and grading
10
Data quality management
10
Automated sales alerts and tasks
10
Calendaring
8
Event/webinar marketing
10
Social sharing and campaigns
10
Social profile integration
10
Dashboards
6
Standard reports
8
Custom reports
4
API
10
Role-based workflow & approvals
10
Customizability
6
Integration with Salesforce.com
6
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated

Using HubSpot

Users and Roles

8 - Marketing and sales

Support Headcount Required

1 - You just have to be a little tech savvy to be able to stay up to date with the latest trends and strategies. Even if you aren't a tech wiz though, their support team can get you up to speed with just a small amount of effort because of how intuitive the entire system is after the initial launch.

Business Processes Supported

  • Lead Generation/ Nurturing
  • Email Campaigns
  • Landing Pages

Innovative Uses

  • Inbound Marketing in general. We never thought we would be able to convert to an inbound method but Hubspot made it easy.
  • Being able to see our prospects and leads activity has been a great feature.
  • Adding a free CRM and Sidekick is a great value add on.

Future Planned Uses

  • Get deeper into lead scoring to help our sales team
  • Potentially use the COS system to host a website redesign

Likelihood to Renew

10
We have been using it for 2 and a half years and continue to be impressed on nearly a month to month basis because of all the new No cost add-ons that they continue to push out. Hubspot not only make a great product, they are also a thought leader in the marketing field, and usually know what you want, before you know you want it.

Evaluating HubSpot and Competitors

Products Replaced

Yes - It replaced Vertical Response as our email marketing provider, but has added so much more than being able to create and send emails.

Key Differentiators

  • Price
  • Product Features
  • Product Usability
  • Positive Sales Experience with the Vendor

Evaluation Lessons Learned

Knowing what we know now about Hubspot there would be a much shorter evaluation process and we would likely buy the product with a much shorter sales time frame. I don't think any other marketing software compares to Hubspot in terms of the value that it can deliver to your organization.

HubSpot Implementation

Implementation

10
My biggest piece of advice for those who are implementing Hubspot is that you need to devote the time up front and learn how to use the product. Once you learn how to use Hubspot, it will be much more effective as well as much easier to use in the long run.

Implementation Details / Implementation Partner

  • Implemented in-house

Implementation Phases

Change Management Lessons

Change management was minimal

Implementation Issues

  • We didn't run into any issues. I had just started my current job and was able to devote 100% of my time implementing Hubspot

HubSpot Support

Support

10
Their support team is always there to help and usually can deliver the solution you are looking for in just a few minutes over the phone. While I do not find myself calling support very often there are others within my company that do and they rave about how patient and willing to help everyone is on the support team.

HubSpot Customer Support Pros and Cons

ProsCons
Quick Resolution
Good followup
Knowledgeable team
Problems get solved
No escalation required
Immediate help available
Support understands my problem
Support cares about my success
Quick Initial Response
None

Bug Resolution

Exceptional Examples of HubSpot Support

While we were on-boarding, our Inbound Marketing Consultant would call us on a bi-weekly basis to help us figure out how to use the software in the best possible way as well as make sure we are doing all that we can to bring in and convert the leads that we were getting through Hubspot.

Using HubSpot

Usability

10
Very easy to use and Hubspot give you so many simple solutions that can grow your business exponentially.

Usability Pros and Cons

ProsCons
Like to use
Relatively simple
Easy to use
Technical support not required
Well integrated
Consistent
Quick to learn
Convenient
Feel confident using
Familiar
None

Easy Tasks

  • All the WYSIWYG editing features are very simple to use
  • Everything you need is all in one place

Difficult Tasks

  • I never have a hard time with anything within Hubspot

Mobile Interface Availability and Impressions

Yes - Hubspot is all about responsive design and user friendliness. I think the mobile interface works great and is just as easy to use as the desktop version. I can always just login through my phone and I can easily edit emails and landing pages that need to be edited while I'm out of office. I highly recommend downloading the app if you use Hubspot.