Overall Satisfaction with HubSpot
We use HubSpot for all of our inbound/digital marketing needs. It encompasses a huge amount of tools that are vital to the overall success of taking on an inbound marketing strategy. HubSpot puts your lead tracking, emails, social media, analytics, automation, and CRM system all in one package and it makes sure that everything works very well together. The integration they offer as well, such as Salesforce.com just make the product better and gives you a more powerful marketing platform.
Everyone on our marketing and sales team uses HubSpot daily and it is an integral part of doing our jobs effectively and efficiently. A few others within our organization use it from time to time to see how certain campaigns are performing. HubSpot's software really just makes you better at your job if you do anything related to sales and marketing and it continues to improve each and every month.
If you are thinking about getting into inbound/content marketing, choosing HubSpot will be the best decision you have ever made. Their staff also is a huge help in on-boarding you and ensuring your success with their product.
Everyone on our marketing and sales team uses HubSpot daily and it is an integral part of doing our jobs effectively and efficiently. A few others within our organization use it from time to time to see how certain campaigns are performing. HubSpot's software really just makes you better at your job if you do anything related to sales and marketing and it continues to improve each and every month.
If you are thinking about getting into inbound/content marketing, choosing HubSpot will be the best decision you have ever made. Their staff also is a huge help in on-boarding you and ensuring your success with their product.
- Educating their users and setting them up for success
- Their software is always being updated and improved
- Their support is second to none
- Very simple to use
- Typical email design issues. It looks one way on the screen but different in a test.
- In app customization/layouts are limited.
- More Visits = More Leads = More Customers = More Revenue
- Marketo Marketing Automation, Pardot Marketing Automation and Eloqua
The software seemed better up front and they have a have wealth of knowledge on marketing of all kinds, as well as sales. HubSpot makes themselves seem like real people doing something they are passionate about and want to continue to do better. They want to see you succeed, and don't seem like they are just set on becoming the biggest/best.
HubSpot Marketing Hub Feature Ratings
Using HubSpot
8 - Marketing and sales
1 - You just have to be a little tech savvy to be able to stay up to date with the latest trends and strategies. Even if you aren't a tech wiz though, their support team can get you up to speed with just a small amount of effort because of how intuitive the entire system is after the initial launch.
- Lead Generation/ Nurturing
- Email Campaigns
- Landing Pages
- Inbound Marketing in general. We never thought we would be able to convert to an inbound method but Hubspot made it easy.
- Being able to see our prospects and leads activity has been a great feature.
- Adding a free CRM and Sidekick is a great value add on.
- Get deeper into lead scoring to help our sales team
- Potentially use the COS system to host a website redesign
Evaluating HubSpot and Competitors
Yes - It replaced Vertical Response as our email marketing provider, but has added so much more than being able to create and send emails.
- Price
- Product Features
- Product Usability
- Positive Sales Experience with the Vendor
Knowing what we know now about Hubspot there would be a much shorter evaluation process and we would likely buy the product with a much shorter sales time frame. I don't think any other marketing software compares to Hubspot in terms of the value that it can deliver to your organization.
HubSpot Implementation
- Implemented in-house
Change management was minimal
- We didn't run into any issues. I had just started my current job and was able to devote 100% of my time implementing Hubspot
HubSpot Support
Pros | Cons |
---|---|
Quick Resolution Good followup Knowledgeable team Problems get solved No escalation required Immediate help available Support understands my problem Support cares about my success Quick Initial Response | None |
While we were on-boarding, our Inbound Marketing Consultant would call us on a bi-weekly basis to help us figure out how to use the software in the best possible way as well as make sure we are doing all that we can to bring in and convert the leads that we were getting through Hubspot.
Using HubSpot
Pros | Cons |
---|---|
Like to use Relatively simple Easy to use Technical support not required Well integrated Consistent Quick to learn Convenient Feel confident using Familiar | None |
- All the WYSIWYG editing features are very simple to use
- Everything you need is all in one place
- I never have a hard time with anything within Hubspot
Yes - Hubspot is all about responsive design and user friendliness. I think the mobile interface works great and is just as easy to use as the desktop version. I can always just login through my phone and I can easily edit emails and landing pages that need to be edited while I'm out of office. I highly recommend downloading the app if you use Hubspot.