Everything we need - one platform
Updated January 27, 2017

Everything we need - one platform

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version

Professional

Overall Satisfaction with HubSpot

We use Hubspot in our marketing and sales department. We are able to login into Hubspot and essentially take care of most of our marketing initiatives from the one platform. It is easy to use and convenient.
  • All in one platform. This was a big selling point for us because we wanted to start using social media along with our email marketing, among other things. And Hubspot offered all of these things for us in one place.
  • Easy to use. Previously we had a platform that required quite a bit of coding knowledge. Even with the basic knowledge I had in coding I was getting stuck on building out functioning landing pages and had to pay for an Instapage subscription to work around it. Very inconvenient and felt that we should not have to pay for another "software" when there is the ability to build landing pages within the platform we had- we would have just needed to hire someone with coding experience...another unnecessary cost.
  • Reporting. We have recently started to pull year end stats for our overall marketing and HubSpot allowed us to provide a lot of great information regarding email campaigns, landing pages visited, CTAs clicked, etc.
  • The onboarding was only 30 minute meetings. At the beginning, we definitely could have used at least an hour because once we got into a subject it seemed like the time was up for that meeting and the Hubspot contact was so swamped with other meetings we could never go over the 30 minutes. Maybe offer one hour meetings initially to get new customers really familiar with the product then it can move to 30 minute meetings once there isn't a ton of information to go over or questions to be asked.
  • We have already seen an increase in our website traffic and received some pretty significant leads in the short time we have been using Hubspot.
We previously had Pardot and struggled with some of their tools, like building new landing pages. We do not have an IT department and I only have basic coding knowledge so we had to pay for another software to build our landing pages. Hubspot allows us to do everything we need in the one platform and has even helped us kick up our social media a notch!
Hubspot is definitely well suited for a medium sized company that is marketing to other medium sized companies. The price might not be ideal for the smaller companies or ones just starting out with marketing. However, it is ideal for a company that would prefer a lot of the marketing projects are done within the marketing dept (i.e.: landing pages built by marketing, no coding needed) - possibly a company with a smaller IT department or one where the IT department is too busy so instead of hiring an additional employee, marketing can take on building out pages and publishing them.

HubSpot Marketing Hub Feature Ratings

WYSIWYG email editor
10
Dynamic content
9
Ability to test dynamic content
9
Landing pages
8
Mobile optimization
9
Email deliverability reporting
10
List management
10
Triggered drip sequences
9
Lead nurturing
9
Lead scoring and grading
Not Rated
Data quality management
Not Rated
Automated sales alerts and tasks
9
Calendaring
9
Event/webinar marketing
Not Rated
Social sharing and campaigns
10
Social profile integration
10
Dashboards
9
Standard reports
9
Custom reports
9
API
Not Rated
Role-based workflow & approvals
10
Customizability
9
Integration with Salesforce.com
10
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated