HubSpot - The Best Marketing Automation Solution on the Market
Adam Wiggins | TrustRadius Reviewer
Updated January 26, 2017

HubSpot - The Best Marketing Automation Solution on the Market

Score 10 out of 10
Vetted Review
Verified User
Review Source

Software Version

Enterprise

Overall Satisfaction with HubSpot

At SalesITV, our marketing, sales, customer success and administration teams each use HubSpot. Our marketing team uses HubSpot for everything from building site and landing pages, to managing social media, publishing blog articles, improving search engine optimization, building CTA's and measuring our success. Our sales team uses HubSpot to have transparency over where leads are coming from, knowing the exact steps they are taking to become SQLs and enroll leads into workflows. Our customer success team uses HubSpot for retention marketing and to track customer engagement. Our administration team uses HubSpot to have transparency over the success each department is achieving.
  • Workflows and automation: the workflow and automation possibilities with HubSpot are endless. We've been able to build and automate the entire customer journey for our contacts utilizing the workflow tool.
  • Salesforce integration: the Salesforce integration takes minutes to set up and works flawlessly.
  • Smart content: Smart content took our email campaigns to the next level - allowing us to personalize CTAs, copy and more on all of our emails and webpages.
  • One of the only areas I believe HubSpot can improve in is their onboarding process. When SalesITV onboarded HubSpot, the training we received was focused more on marketing strategy than the actual use of the software.
  • Any challenges we've had with the software itself, HubSpot has quickly addressed as they are constantly working on updating and improving their tools by adding enhancements based on user feedback.
  • 10X increase in traffic within first six months
  • 30% increase in leads within first six months
  • $80K revenue from inbound leads within first six months
I've used several other marketing automation platforms and HubSpot is the most robust and easy to use in it's price range.
HubSpot can be challenging to use if you have marketing team in multiple countries as they don't offer multi timezone support. Also, their CRM currently doesn't offer multi currency support, which your sales pipeline is limited to one currency.

HubSpot Feature Ratings

WYSIWYG email editor
10
Dynamic content
10
Ability to test dynamic content
10
Landing pages
10
A/B testing
10
Mobile optimization
10
Email deliverability reporting
10
List management
8
Triggered drip sequences
10
Lead nurturing
10
Lead scoring and grading
10
Data quality management
8
Automated sales alerts and tasks
10
Calendaring
7
Event/webinar marketing
9
Social sharing and campaigns
9
Social profile integration
10
Dashboards
9
Standard reports
9
Custom reports
8
API
10
Role-based workflow & approvals
10
Customizability
10
Integration with Salesforce.com
10
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated