Great Digital Marketing Software, But Price May Deter SMEs
May 25, 2017

Great Digital Marketing Software, But Price May Deter SMEs

Grace Tan | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Software Version

Professional

Overall Satisfaction with HubSpot

HubSpot was used primarily by sales and marketing staff for marketing and CRM purposes. We used HubSpot for managing our website (creating and editing pages), newsletter (with the inbuilt emailing features), blog, SEO, social media messages, and keeping track of our prospects' information and activities.

Working in a single system with HubSpot saved our team from a lot of double work and allowed every member access to a single source of information (avoiding miscommunications and outdated data). It was also much more convenient to log into one place and be able to see all the marketing statistics (e.g. site visits, email opens) and reach the necessary marketing tools in one place.
  • Having all your marketing tools in one place provides your marketing team a lot of convenience, and saves them time switching back and forth between platforms.
  • Giving your team a single source of truth prevents double work, miscommunications, and outdated data.
  • HubSpot does particularly well with their dashboards and statistics. The Sources report allows you to monitor your website's traffic performance so you can monitor whether recent marketing steps you have taken are effective.
  • HubSpot gives helpful tips when publishing pages and blog posts, so that you can follow best practice and improve your SEO.
  • The drag and drop page builder and preview tools are useful for a beginner at web design.
  • Many members of the support team are responsive and helpful in resolving technical inquiries and issues.
  • HubSpot is constantly being tweaked, with existing features modified or removed, and new features added. This is both a pro and a con - usually the changes are for the better, but are often jarring and without warning.
  • I often encountered bugs when I first started using the software, the social media publishing tool in particular.
  • Customising your site is not so easy, particularly if you are using the page building tools and are a beginner at website design.
  • Some members of the support team were less helpful with addressing problems encountered and would close support tickets before anything was resolved.
  • HubSpot helped us to improve our website's SEO scores with its helpful Academy materials and page suggestions.
  • We were able to grow our traffic organically using HubSpot best practices and SEO tools.
  • We grew our mailing list with HubSpot's landing pages and lead flows.
  • We were better able to align the Sales and Marketing teams with HubSpot's tools, which saved us time and effort on double work and repetitive communication.
WordPress is a significantly more affordable program, and a variety of free or affordable plugins lets you customise your website to your needs. HubSpot has built in page building tools, which WordPress does not have (but can be added on with plugins).

However in terms of CRM, HubSpot provides marketers greater convenience and insights than WordPress can, coupled with more detailed statistics. Your digital marketing tools are all connected in a single platform (e.g. social media, email, contacts) as opposed to in separate databases.
HubSpot is well suited for larger companies who have the size and scale to make full use of the tools provided, and is less appropriate for smaller businesses who may not have the know how and team size necessary to really see its benefits. The price points could be too high for smaller businesses.

HubSpot Marketing Hub Feature Ratings

WYSIWYG email editor
8
Dynamic content
Not Rated
Ability to test dynamic content
Not Rated
Landing pages
10
A/B testing
Not Rated
Mobile optimization
8
Email deliverability reporting
9
List management
8
Triggered drip sequences
10
Lead nurturing automation
10
Lead scoring and grading
Not Rated
Data quality management
9
Automated sales alerts and tasks
9
Calendaring
9
Event/webinar marketing
10
Social sharing and campaigns
7
Social profile integration
Not Rated
Dashboards
8
Standard reports
9
Custom reports
7
API
Not Rated
Role-based workflow & approvals
7
Customizability
Not Rated
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated