HubSpot Convert
Updated May 18, 2017

HubSpot Convert

Dustin Tysick | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source

Software Version

Professional

Overall Satisfaction with HubSpot

HubSpot is used across our organization. The main departments that use it frequently are marketing, sales & design.

The main business problems HubSpot addresses for us are:
- Ease & flexibility of content creation (email/landing page/blog)
- Marketing/sales monitoring & reporting
- Overall optimization (search, conversion etc.)
  • The sources tracking in HubSpot is excellent. We had tried other marketing automation platforms and had to use a variety of tools to try to track where exactly each lead came from. This was way easier with HubSpot and all of the data flows into the sources report.
  • Building landing pages is a definite strong point for HubSpot. The COS is really easy to use and having the ability to build customizable modules is really helpful as it allows less tech-savvy employees to quickly build out landing pages.
  • Reporting is strong with the new reporting add on. The ability to build out a dashboard with templated or custom reports and email that dashboard to a group of people each reporting period saves a lot of time.
  • I would like to see ROI calculations based on revenue amounts pulled from opportunities within the CRM.
  • There is no built-in search for the blog, but there is a Google search module available.
  • Increased employee efficiency due to automating lead source tracking.
  • Improved conversion rate due to the ability to churn out very specific landing pages.
We were actually using Marketo and switched to HubSpot part way through our marketing contract. We found that Marketo is highly customizable but getting even basic things to work was incredibly difficult. Also, there was no API integration with AdWords/LinkedIn so tracking spend was incredibly manual. Overall, HubSpot is much easier to use out of the box and is a more well-rounded marketing solution.
For really large companies with incredibly specific customizations, HubSpot may not be the best fit. For small-medium-sized companies, HubSpot is excellent and very intuitive. The platform is built around the inbound methodology so in order for it to be fully utilized, you really have to share the same views on marketing.

HubSpot Marketing Hub Feature Ratings

WYSIWYG email editor
8
Dynamic content
Not Rated
Ability to test dynamic content
Not Rated
Landing pages
9
A/B testing
Not Rated
Mobile optimization
10
Email deliverability reporting
10
List management
9
Triggered drip sequences
9
Lead nurturing
9
Lead scoring and grading
Not Rated
Data quality management
Not Rated
Automated sales alerts and tasks
9
Calendaring
Not Rated
Event/webinar marketing
Not Rated
Social sharing and campaigns
9
Social profile integration
9
Dashboards
9
Standard reports
9
Custom reports
9
API
Not Rated
Role-based workflow & approvals
Not Rated
Customizability
9
Integration with Salesforce.com
9
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated

Using HubSpot

6 - Marketing, sales & design.
2 - From a design perspective, our designers support the creation of templates. From a marketing perspective we have one person managing the lists.
  • Quickly creating landing pages
  • Automating re-engagement campaigns
  • Tracking our ROI with our AdWords spend
  • We created a bunch of custom modules that allow us to mix and match to quickly create landing pages.
  • Their sales tools are quite good as well. We are trying out Sales Pro now.
We are very happy with HubSpot and have no complaints.

Evaluating HubSpot and Competitors

Yes - Marketo. We replaced Marketo with HubSpot because HubSpot is a more well-rounded product that is easier to use. We also replaced MailChimp.
  • Product Features
  • Product Usability
Usability.

HubSpot Implementation

The basic implementation was very easy. Salesforce integration and transferring over our mailing lists was straightforward.
Change management was minimal

HubSpot Support

Any time I have an urgent issue I can call them and I have never waited on hold for more than a few minutes. Follow-up is strong as well.
ProsCons
Quick Resolution
Good followup
Knowledgeable team
Problems get solved
Kept well informed
No escalation required
Immediate help available
Support understands my problem
Support cares about my success
Quick Initial Response
None

Using HubSpot

Very easy platform to use.
ProsCons
Like to use
Relatively simple
Easy to use
Technical support not required
Well integrated
Consistent
Quick to learn
Convenient
Feel confident using
Familiar
None
  • The workflows are very visual now and very easy to use.
Yes - Good for basic functionality and to quickly check performance. You definitely want to use the desktop version though for anything in-depth.