Item: HubSpot Marketing Hub
Rating: 8
Author: Verified User

Overall Satisfaction with HubSpot

Use Cases and Deployment Scope

We use HubSpot for our Sales and Customer teams. We use it for everything from managing our leads that we generate, through upgrades/renewals/cross-sells with our current clients. It helps us keep a central place for all client data from the moment they convert through purchasing our product. We can all communicate and track tasks in one place and it's very helpful when you have four teams attempting to access this data.

Pros and Cons

Pros

Workflows for tasks and automated emails when necessary
Custom fields
Form building for paid landing pages

Cons

Extending the amount of emails in an automated sequence
Parity across multiple HubSpot instances
Lists process quicker

Return on Investment

All positive -- Our teams can communicate in one place
Gives us a papertrail of a customer's lifecycle
Marketing all the way through customer teams has access to data that impacts decisions we may make

Other Software Used

Outreach, Pendo.io

Likelihood to Recommend

HubSpot is well suited for small to medium sized businesses looking to ramp up their CRM experience. It is not as robust as say Salesforce, but if you know how to use HubSpot, it gives you exactly what you need. Reports are great, workflows are extensive, and there are an endless amount of fields to choose from, or you can create your own.

HubSpot Marketing Hub Feature Ratings

Comments

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HubSpot is great!

Software Version