Item: HubSpot Marketing Hub
Rating: 9
Author: Renaud Renvoye

Use Cases and Deployment Scope

At Varonis, we were using HubSpot to have visibility into who is coming to our website, what type of pages they opened, how long they stayed, etc. Marketing was using it to trace who was opening their emails and links. They had complete visibility into who we should follow up with from a sales standpoint.

Pros and Cons

Visibility
Traceability
Integration

User-friendliness
Price
Functionality

Return on Investment

Impacted follow up, helped avoid the loss of potential opportunities.
Streamlined work.

Alternatives Considered

I have not used any similar products like HubSpot. I can honestly say that I really enjoyed using it. Not knowing any other similar products makes this one the leader in my head. I would definitely recommend it to any company with a decent sales organization as it could uncover some opportunities.

Number of Contacts (List Size)

Less than 10,000

Using HubSpot Marketing Hub for B2C or B2B marketing

B2B

Other Software Used

Ping Identity Platform, Showpad, Zoom

Likelihood to Recommend

I think HubSpot is very well suited for sales organizations who want to do some proactive prospecting. It is very useful to see who is opening emails, clicking links, visiting websites, and follow up with them. It is sometimes confusing to understand who is doing what and can be overwhelming to use a different platform.

Useful tool for sales organization

Software Version

Overall Satisfaction with HubSpot