Great for events and list building!
October 25, 2019

Great for events and list building!

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version

Enterprise

Overall Satisfaction with HubSpot

HubSpot was used by both our marketing and sales teams. Our main uses for the program included: import leads that we received from events, import leads coming in from our website, create blog posts, add content to our website, and add additional lead information into our CRM (Salesforce).

Pros

  • The blog was very easy to use.
  • Easy to add additional lead information.
  • Integrations with other platforms.

Cons

  • Issues with list imports not importing fully.
  • Down time.
  • Additional information added to leads that we did not have before.
  • Extra tracking capabilities.
HubSpot is great for events where you may need to create a landing page with a form to collect information, send follow up emails, and then import these leads into your CRM for additional outreach/follow up. HubSpot is also great for creating a blog when you may not have the additional resources internally to do so.

HubSpot Marketing Hub Feature Ratings

9.4
WYSIWYG email editor
10
Dynamic content
10
Ability to test dynamic content
10
Landing pages
10
A/B testing
10
Mobile optimization
8
Email deliverability reporting
8
List management
9
Triggered drip sequences
10
9.5
Lead nurturing automation
10
Lead scoring and grading
8
Data quality management
10
Automated sales alerts and tasks
10
10.0
Calendaring
10
Event/webinar marketing
10
10.0
Social sharing and campaigns
10
Social profile integration
10
10.0
Dashboards
10
Standard reports
10
Custom reports
10
10.0
API
Not Rated
Role-based workflow & approvals
Not Rated
Customizability
Not Rated
Integration with Salesforce.com
10
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated

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