Improve your marketing ROI with HubSpot
October 24, 2019

Improve your marketing ROI with HubSpot

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Software Version

Enterprise

Overall Satisfaction with HubSpot

HubSpot is being used by our clients' marketing department for marketing campaigns, inbound marketing, and marketing automation. HubSpot allows marketing teams to be more efficient and productive with fewer resources by centralizing demand generation and lead generation activities. HubSpot is also integrated into CRMs to streamline lead routing for sales followup.
  • An all-in-one platform to achieve marketing results.
  • Easy to use and intuitive with vast support and resources available.
  • The constantly evolving product roadmap, great to see new features being added, increasing value.
  • Included CRM is basic but does not compare with leading CRM platforms.
  • Costly to implement and upskill staff and adapt operations to use it effectively.
  • Leveraging the SEO tools, we were able to increase website traffic and able to perform SEO in-house.
  • Increased website conversions, generating more leads from website visitors.
  • Increase team efficiency, able to achieve more with fewer resources resulting in higher productivity.
HubSpot is a middle of the road platform compared to other similar platforms that can be overly simple or overly complex. HubSpot is a great starting point for organizations wanting to invest in inbound marketing and/or marketing automation without having to invest heavily in enterprise solutions so that more focus can be spent on supporting resources (staff, processes, etc).
Great for inbound marketing and companies that are beginning to invest in marketing activities. It provides a comprehensive solution with a lot of resources and support to get up and running. It may be less appropriate for larger, enterprise organizations that need more complex or robust solutions beyond the out-of-the-box feature set of HubSpot.

HubSpot Marketing Hub Feature Ratings

WYSIWYG email editor
7
Dynamic content
7
Ability to test dynamic content
5
Landing pages
6
A/B testing
5
Mobile optimization
6
Email deliverability reporting
8
List management
8
Triggered drip sequences
7
Lead nurturing automation
6
Lead scoring and grading
7
Data quality management
5
Automated sales alerts and tasks
8
Calendaring
6
Event/webinar marketing
6
Social sharing and campaigns
8
Social profile integration
8
Dashboards
6
Standard reports
7
Custom reports
6
API
6
Role-based workflow & approvals
5
Customizability
5
Integration with Salesforce.com
7
Integration with Microsoft Dynamics CRM
6
Integration with SugarCRM
6