The HubSpot CRM was a match made in heaven for us.
March 10, 2016

The HubSpot CRM was a match made in heaven for us.

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review

Overall Satisfaction with HubSpot CRM

I do the marketing for our company and another member handles the sales. With the CRM we are able to unify our efforts. I can automate a workflow to mark a lead as "hot" this then gets segmented into the CRM for him. He can see all the previous emails and actions this has had with our marketing efforts and approach the sale.
  • It brings all your email contacts in the CRM and all your email communication.
  • It allows you to segment contact lists by all sorts of categories.
  • When a contact fills out a form on your website that information gets attached to the contact's record. Inside the CRM all the form field data is mixed up and not in the question order it was on the form. This is confusing for our clients who have questions that have form questions that are dependent on each other.
  • Lead conversions galore!
  • It makes marketing automation a breeze.
I'm not too familiar with other CRMs. So I can't really speak to this question much. I know we selected the HubSpot CRM because we are avid users of the HubSpot COS and we wanted to connect all of our sales and marketing efforts across the board. Salesforce integrates with HubSpot too but again... I don't know much about other CRMs.
It is extremely well suited if you are currently a user of the HubSpot COS. It perfectly aligns marketing and sales. And I believe HubSpot is the only software out there that offers this kind of unification. It helps the marketing teams and sales teams be accountable for each other's actions.

HubSpot CRM Feature Ratings

Customer data management / contact management
10
Workflow management
10
Territory management
Not Rated
Opportunity management
Not Rated
Integration with email client (e.g., Outlook or Gmail)
10
Contract management
Not Rated
Interaction tracking
10
Channel / partner relationship management
Not Rated
Case management
Not Rated
Call center management
Not Rated
Help desk management
Not Rated
Lead management
10
Email marketing
10
Task management
Not Rated
Pipeline visualization
Not Rated
Custom fields
10
Custom objects
Not Rated
Scripting environment
Not Rated
API for custom integration
Not Rated
Role-based user permissions
10
Single sign-on capability
Not Rated
Social data
10
Social engagement
3
Marketing automation
10
Compensation management
Not Rated
Not Rated
Mobile access
Not Rated