Item: HubSpot CRM
Rating: 8
Author: Christian Slough

Use Cases and Deployment Scope

We use it for email marketing campaigns and CR track. HubSpot helps us scale our communications efforts and track how well our message is performing, as well as better manage our pipeline.

Pros and Cons

Task management
email sequence tracking
employee tracking - reports

auto populating info - when importing, it is easy for things to be mislabeled.
default fonts are grey and small, no one would ever write an email in grey font
when the email is actually sent the way it looks in HubSpot's never looks the same, I especially hate this!

Return on Investment

time savings
better tracking
better automation

Usability

Use is there but the organization is not easy.

Alternatives Considered

it helps automate campaigns, but the organization was not as easy.

Key Insights

Do you think HubSpot CRM delivers good value for the price?

Yes

Are you happy with HubSpot CRM's feature set?

Yes

Did HubSpot CRM live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of HubSpot CRM go as expected?

I wasn't involved with the implementation phase

Would you buy HubSpot CRM again?

Yes

Likelihood to Recommend

It is well suited for companies scaling their communications and want their comms to be well organized. I think it functions well there, but the aesthetics are still far from great.

Marketing automation - faster campaigns

Overall Satisfaction with HubSpot CRM