Marketing automation - faster campaigns
January 24, 2022

Marketing automation - faster campaigns

Christian Slough | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with HubSpot CRM

We use it for email marketing campaigns and CR track. HubSpot helps us scale our communications efforts and track how well our message is performing, as well as better manage our pipeline.

Pros

  • Task management
  • email sequence tracking
  • employee tracking - reports

Cons

  • auto populating info - when importing, it is easy for things to be mislabeled.
  • default fonts are grey and small, no one would ever write an email in grey font
  • when the email is actually sent the way it looks in HubSpot's never looks the same, I especially hate this!
  • time savings
  • better tracking
  • better automation
Use is there but the organization is not easy.
We do not currently use the marketing extension but it does help us target better.
it helps automate campaigns, but the organization was not as easy.

Do you think HubSpot CRM delivers good value for the price?

Yes

Are you happy with HubSpot CRM's feature set?

Yes

Did HubSpot CRM live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of HubSpot CRM go as expected?

I wasn't involved with the implementation phase

Would you buy HubSpot CRM again?

Yes

It is well suited for companies scaling their communications and want their comms to be well organized. I think it functions well there, but the aesthetics are still far from great.

HubSpot CRM Feature Ratings

7.8
Customer data management / contact management
9
Workflow management
8
Opportunity management
10
Integration with email client (e.g., Outlook or Gmail)
5
Quote & order management
8
Interaction tracking
7
9.0
Case management
9
Call center management
Not Rated
Help desk management
Not Rated
8.0
Lead management
9
Email marketing
7
7.3
Task management
7
Billing and invoicing management
8
Reporting
7
7.7
Forecasting
6
Pipeline visualization
9
Customizable reports
8
6.0
Custom fields
6
Custom objects
6
API for custom integration
6
8.0
Role-based user permissions
8
Single sign-on capability
8
8.0
Social data
8
Social engagement
8
5.0
Marketing automation
5
Compensation management
5
8.0
Mobile access
8

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