HubSpot in a nutshell
July 25, 2022

HubSpot in a nutshell

Anuj Gupta | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with HubSpot CRM

HubSpot has been a complete solution for all our sales and marketing use-cases. It has been crucial for us in terms of managing our sales processes and analysing different aspects of it. As a SaaS company, HubSpot helps us understand every minute detail of the sales pipeline and also helps us to make data-driven decisions based on the reports and dashboards that it facilitates us with. From a marketing standpoint, we have been using it primarily for email marketing. It has been absolutely amazing for us in that area and helps us create email campaigns of all kinds without any hassle. Surely, a must-have tool.

Pros

  • Sales pipeline organization.
  • Insightful reports and dashboards.
  • Email campaigns.
  • Customer support.

Cons

  • Event based triggers on sales pipelines could have been easier.
  • Creation of customised lists based on some logic.
  • Increased sales rep adoption.
  • Effective performance evaluation of sales rep.
  • Shorter deal cycles.
I think it's much easier comparatively to use HubSpot. I have used 3-4 other CRMs and have found HubSpot better in almost all aspects. From the ease of use to having quick customer support, it has been great in all the key areas.
The sync between our marketing and sales team has been any better and a lot of credit goes to HubSpot's ease of use. Sales team is aligned with all the marketing activities and proceed with their work accordingly. So, this sync has made our lives easier and we are able to analyse things in a much better way.

Do you think HubSpot CRM delivers good value for the price?

Yes

Are you happy with HubSpot CRM's feature set?

Yes

Did HubSpot CRM live up to sales and marketing promises?

Yes

Did implementation of HubSpot CRM go as expected?

Yes

Would you buy HubSpot CRM again?

Yes

As per my experience, it's a perfect tool to manage all your sales and marketing use-cases. It makes it easier for us to analyze and then take data-driven decisions for any SaaS company where the sales cycles are usually longer. Helps to monitor team performance as well, especially for the sales team. Helps to check the effectiveness of all the marketing campaigns and again making data-driven decisions.

HubSpot CRM Feature Ratings

9.5
Customer data management / contact management
9
Workflow management
Not Rated
Opportunity management
Not Rated
Integration with email client (e.g., Outlook or Gmail)
10
Quote & order management
9
Interaction tracking
10
9.0
Case management
9
Call center management
Not Rated
Help desk management
Not Rated
10.0
Lead management
10
Email marketing
10
9.0
Task management
9
Billing and invoicing management
9
Reporting
9
8.7
Forecasting
8
Pipeline visualization
9
Customizable reports
9
9.0
Custom fields
9
Custom objects
9
API for custom integration
Not Rated
Not Rated
Role-based user permissions
Not Rated
Single sign-on capability
Not Rated
Not Rated
Social data
Not Rated
Social engagement
Not Rated
9.0
Marketing automation
9
Compensation management
Not Rated
Not Rated
Mobile access
Not Rated

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