Impact of HubSpot CRM on The Growth of Businesses
July 01, 2024

Impact of HubSpot CRM on The Growth of Businesses

Gouthami Katta | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with HubSpot CRM

I use HubSpot CRM mainly for email outreach, scheduling meetings, and automating tasks with features like "Sequences." It addresses business problems such as manual task management, inefficient email campaigns, and bottlenecks in the process of scheduling. The scope of use spans across the marketing department, playing a key role in marketing strategy development.

Pros

  • Personalized email campaigns: It helps to create highly effective personalized emails with its wonderful content tokens.
  • Scheduling of meetings: It eliminates the bottlenecks in the process of meeting schedule with its amazing integrating capabilities with other calendar tools like Google Calendar. It also ensures the automatic reminders of meetings to the participants of meeting.
  • Automation for follow-up : With its feature called "sequences", follow-up emails made easy.

Cons

  • It is more helpful if HubSpot CRM can provide notification or email to the user whenever the email is disconnected with the HubSpot calendar.
  • Even though it has seamless integration, it would be better if it integrate more other tools or third party tools.
  • It has good user interface but when it comes to create advanced reports then it is not easy for the people, who have less technical expertise.
  • Positive impact on ROI is that, our conversion rate has increased to 20% in the last 6 months.
  • Negative impact on ROI is that, it requires significant amount of time for it's learning curve.
  • Overall impact on business: Despite some challenges, our business has positive impact with HubSpot CRM.
I gave this rating mainly because of two reasons:
1. Its comprehensive features: It offers a wide range of features for marketing such as email marketing, sales automation, etc.
2. User-friendly interface: Navigation to each module of HubSpot CRM is so easy with its user-friendly interface. Even though the learning curve requires more time, users can easily navigate this tool easily once they have started working with it.
HubSpot CRM stands out among its competitors in the market because of its comprehensive features of marketing and its seamless integration capability with other tools. Most of other tools in the market are lacking integration capability and they don't offer more features for various for marketing such as email marketing, sales, etc.

Do you think HubSpot CRM delivers good value for the price?

Yes

Are you happy with HubSpot CRM's feature set?

Yes

Did HubSpot CRM live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of HubSpot CRM go as expected?

I wasn't involved with the implementation phase

Would you buy HubSpot CRM again?

Yes

The well suited scenario is when I want to follow up to the people whom I reached previously. With the feature "Sequences", it automatically sends the follow ups, who didn't replied in the previous days. This also helped my sales team to close the deals. The less appropriate scenario is when we want to do deep customization.

HubSpot CRM Feature Ratings

9.2
Customer data management / contact management
9
Workflow management
10
Opportunity management
8
Integration with email client (e.g., Outlook or Gmail)
10
Quote & order management
9
Interaction tracking
9
9.0
Case management
9
Call center management
9
Help desk management
9
10.0
Lead management
10
Email marketing
10
9.0
Task management
10
Billing and invoicing management
10
Reporting
7
8.7
Forecasting
9
Pipeline visualization
9
Customizable reports
8
9.0
Custom fields
9
Custom objects
9
API for custom integration
9
10.0
Role-based user permissions
10
Single sign-on capability
10
9.0
Social data
9
Social engagement
9
7.0
Marketing automation
7
Compensation management
7
9.0
Mobile access
9

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