I like Hubspot - Complex but great
June 20, 2025

I like Hubspot - Complex but great

Dirk Emminger | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with HubSpot CRM

We use HubSpot for aligning sales and marketing activities through a shared CRM. You can track leads, automate email campaigns, and personalize outreach based on customer behavior. It’s especially useful for managing requests and follow-ups at scale. The reporting features us to understand what content drives conversions and where leads are coming from. Overall, HubSpot CRM helps us in many ways in our Sales & marketing process.

Pros

  • Contact Management
  • Landingpages
  • Sales Pipeline

Cons

  • Reduce complexity in the FrontEnd
  • Too many functions in the startup menu
  • Pricing Model should have more options for smaller companies
  • Speed up reporting
  • Removes failures i.e. in Account Management
HubSpot is seriously for a beginner or someone that is new to CRM, a very complex solution. So we recommend using the training materials. If you don't do a proper training, the people will not use it, and then the investment is waste of time and money. UX could have some improvments and even the use of AI could be better.
Microsoft Dynamics is not very flexible in connecting with other apps or with other ideas and processes. Salesforce is definitely too costly and also the customer service is not working well. HubSpot is doing much better on that, and overall, it's the solution that has from our perspective a better ROI.

Do you think HubSpot CRM delivers good value for the price?

Yes

Are you happy with HubSpot CRM's feature set?

Yes

Did HubSpot CRM live up to sales and marketing promises?

Yes

Did implementation of HubSpot CRM go as expected?

Yes

Would you buy HubSpot CRM again?

Yes

HubSpot CRM works well for small to midsize companies looking to centralize sales and marketing without the complexity of enterprise tools. It’s powerful when implemented properly, enabling automation, segmentation, and clear pipeline visibility. But without a solid setup, it can become confusing fast — leading to duplicate efforts and bad data. Many underestimate how much planning and structure is needed to unlock its full value.

HubSpot CRM Feature Ratings

8.6
Customer data management / contact management
7
Opportunity management
9
Integration with email client (e.g., Outlook or Gmail)
8
Quote & order management
9
Interaction tracking
10
8.0
Case management
8
9.0
Lead management
9
Email marketing
9
9.0
Reporting
9
8.3
Forecasting
9
Pipeline visualization
9
Customizable reports
7
8.3
Custom fields
9
Custom objects
9
API for custom integration
7
10.0
Role-based user permissions
10
Single sign-on capability
10
Social CRM ()
Not Rated
7.0
Marketing automation
7
8.0
Mobile access
8

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