HubSpot Marketing Hub: An Asset to Small Teams
March 01, 2021

HubSpot Marketing Hub: An Asset to Small Teams

Lauren Camacci | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Professional

Overall Satisfaction with HubSpot Marketing Hub

We use HubSpot Marketing Hub across our entire organization and for our Inedo Japan teams. I personally use HubSpot every day, multiple times a day, for marketing emails, contact management, lists, blogging, workflows, and analytics for all these. We rely on HubSpot to automate many processes that would otherwise take too much time for our small team.

Pros

  • Workflows have a great UI that make them easy to use
  • Automatic contact grouping by using the company emails
  • New email UI is nicely flexible
  • Email time zone send increases open rates
  • Auto-tracking on CTAs

Cons

  • Lists have some inflexibility that can be frustrating
  • Emails sometimes don't allow "Send To More"
  • Unreliable "undo" function on blogs editor
  • Embedded Forms in Blogs allow for faster lead capture
  • Significant time savings through automation
I was hired after the decision to use HubSpot occurred. I do not know what other solutions were considered, if any.

Do you think HubSpot Marketing Hub delivers good value for the price?

Yes

Are you happy with HubSpot Marketing Hub's feature set?

Yes

Did HubSpot Marketing Hub live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of HubSpot Marketing Hub go as expected?

I wasn't involved with the implementation phase

Would you buy HubSpot Marketing Hub again?

Yes

While there are some frustrating things that pop up unexpectedly ("wait... I can't do X?"), I have found HubSpot to be easy to use and extremely helpful to my daily work. The documentation is really good, and when it's not helpful, the support staff have been amazing.
Not only have I personally seen improvements to the software during my time using it, but also nearly all my interactions with support staff have been not just helpful but also quite pleasant!
I basically live in HubSpot. While I don't have any experience with competing solutions, I have found HubSpot easy to use and consisting many features. We have found HubSpot highly appropriate for email marketing and blogging, lead tracking, and more. We do opt for a more designer-oriented solution for landing pages, as HubSpot's is designed more for amateur users and is thus less extensible than other solutions.

HubSpot Marketing Hub Feature Ratings

9.4
WYSIWYG email editor
10
Dynamic content
10
Ability to test dynamic content
10
Landing pages
7
A/B testing
8
Mobile optimization
10
Email deliverability reporting
10
List management
10
Triggered drip sequences
10
8.3
Lead nurturing automation
10
Lead scoring and grading
8
Data quality management
7
Automated sales alerts and tasks
8
Campaign Management ()
Not Rated
9.0
Social sharing and campaigns
9
Social profile integration
9
8.0
Dashboards
8
Standard reports
8
Custom reports
8
9.0
API
Not Rated
Role-based workflow & approvals
Not Rated
Customizability
9
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated

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