Overall Satisfaction with IBM Watson Campaign Automation
I’m reselling the WCA to Zurich-Santander as the main marketing campaign manager.
- Marketing campaign to customers
- Sending the policy of insurance to customers to certify receipt
- The main [area for] improvement would be the user interface..... it’s extremely hard to compare to Eloqua or Responsys
- Reports !!! Please include Watson Analytics or something !!
If you have to run campaigns into B2B and B2C it’s great .... because with others vendors you will need to buy two products. Also the send time optimization is a great feature that other vendors charge a lot for. The bad scenarios would be if there was a need to purchase a complete CX suite integration. Oracle's CX suite is more compete and integrated.