Nice integration between b2b and b2c
Mariano Cento | TrustRadius Reviewer
February 13, 2019

Nice integration between b2b and b2c

Score 7 out of 10
Vetted Review
Reseller
Review Source

Overall Satisfaction with IBM Watson Campaign Automation

I’m reselling the WCA to Zurich-Santander as the main marketing campaign manager.
  • Marketing campaign to customers
  • Sending the policy of insurance to customers to certify receipt
  • The main [area for] improvement would be the user interface..... it’s extremely hard to compare to Eloqua or Responsys
  • Reports !!! Please include Watson Analytics or something !!
  • Quick B2C and B2B integration
  • Very hard to implement
It’s not the best tool to implement, it’s really difficult. Doesn’t have the best reporting tools, but integrates B2C and B2B and has a few good features and nice price.
If you have to run campaigns into B2B and B2C it’s great .... because with others vendors you will need to buy two products. Also the send time optimization is a great feature that other vendors charge a lot for. The bad scenarios would be if there was a need to purchase a complete CX suite integration. Oracle's CX suite is more compete and integrated.

Acoustic Campaign (formerly IBM Watson Campaign Automation) Feature Ratings

WYSIWYG email editor
2
Dynamic content
3
Ability to test dynamic content
5
Landing pages
6
A/B testing
5
Email deliverability
7
List management
Not Rated
Triggered drip sequences
Not Rated
Lead nurturing
4
Lead scoring and grading
5
Automated sales alerts and tasks
Not Rated
Calendaring
8
Social sharing and campaigns
Not Rated
Social profile integration
4
Dashboards
1
Standard reports
1
Custom reports
1
API
6
Role-based workflow & approvals
5
Customizability
6