Item: Acoustic Campaign
Rating: 6
Author: Verified User

Use Cases and Deployment Scope

IBM Watson Campaign Automation was used in our B2B Enterprise division. It was set up by our digital marketing team for global users. Works well for running automated email campaigns using trigger based elements. It allows for seamless marketing across mobile and other digital channels. Has strong lead management and scoring capabilities.

Pros and Cons

A/B testing
Customer journey building
Performance insights and reporting

Product documentation
AI-powered Watson Assistant
Email personalization

Return on Investment

Lead Scoring and Grading
Segmentation
Budgeting

Alternatives Considered

HubSpot, Marketo, Pardot and ActiveCampaign

Reviewed HubSpot, Marketo, Pardot and ActiveCampaign. Chose IBM Watson Campaign Automation due to their workflow capabilities. They can automate a process that requires a series of steps that typically require intervention by a several different users. Administrators can write rules to determine who and when a user needs to complete a step. Also includes notification of users when they need to take action.

Other Software Used

Clearbit, DiscoverOrg, LinkedIn Marketing Solutions

Likelihood to Recommend

Tracking performance of keywords and links in major search engines. IBM Watson Campaign Automation measures search rankings and performance. Improves page-level SEO with tools to diagnose and improve page performance. Integrates well with Google AdWords. It tracks which emails a prospect opens and clicks, what web-pages they visit, what keywords they use, even what they say on social networks.

IBM Watson Campaign Automation Review

Overall Satisfaction with IBM Watson Campaign Automation