IBM Watson Campaign Automation Review
Anonymous | TrustRadius Reviewer
March 04, 2019

IBM Watson Campaign Automation Review

Score 6 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with IBM Watson Campaign Automation

IBM Watson Campaign Automation was used in our B2B Enterprise division. It was set up by our digital marketing team for global users. Works well for running automated email campaigns using trigger based elements. It allows for seamless marketing across mobile and other digital channels. Has strong lead management and scoring capabilities.
  • A/B testing
  • Customer journey building
  • Performance insights and reporting
  • Product documentation
  • AI-powered Watson Assistant
  • Email personalization
  • Lead Scoring and Grading
  • Segmentation
  • Budgeting
Reviewed HubSpot, Marketo, Pardot and ActiveCampaign. Chose IBM Watson Campaign Automation due to their workflow capabilities. They can automate a process that requires a series of steps that typically require intervention by a several different users. Administrators can write rules to determine who and when a user needs to complete a step. Also includes notification of users when they need to take action.
Tracking performance of keywords and links in major search engines. IBM Watson Campaign Automation measures search rankings and performance. Improves page-level SEO with tools to diagnose and improve page performance. Integrates well with Google AdWords. It tracks which emails a prospect opens and clicks, what web-pages they visit, what keywords they use, even what they say on social networks.

Acoustic Campaign (formerly IBM Watson Campaign Automation) Feature Ratings

WYSIWYG email editor
6
Dynamic content
7
Ability to test dynamic content
7
Landing pages
7
A/B testing
8
Mobile optimization
5
Email deliverability
7
List management
8
Triggered drip sequences
9
Lead nurturing
7
Lead scoring and grading
6
Data quality management
7
Automated sales alerts and tasks
6
Calendaring
5
Event/webinar marketing
7
Social sharing and campaigns
6
Social profile integration
7
Dashboards
7
Standard reports
9
Custom reports
8
API
7
Role-based workflow & approvals
7
Customizability
7
Integration with Salesforce.com
9
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated