User-Friendly Social Media Analytics
July 01, 2022

User-Friendly Social Media Analytics

Kèlene Poyurs | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Iconosquare

One of our biggest services is Instagram marketing, and we needed a good way to report on improvements and growth. We make use of Iconsquare, originally because it was the best platform that we have found for reporting on Instagram metrics for clients in a visually appealing way. It allows us to highlight all of the most important metrics in an easy-to-understand way, even for clients who aren't particularly savvy.
  • Visually appealing reports for clients who aren't social-media savvy
  • Comprehensive reports containing all the important metrics
  • Provides good insights into the best performing posts
  • Quite pricey
  • Not great separation of paid and organic results
  • Easy-to-understand reports
  • Comprehensive reports
  • The best way we've found to present Instagram reports to clients
  • Highlights the most important metrics and makes it easy to show ROI to clients
Iconograph was the first/best analytics platform we used to provide Instagram reports to clients. It stacks up well against other reporting platforms like Whatagraph and Agency Analytics, though it is not quite as feature-heavy as Agency Analytics.

Do you think Iconosquare delivers good value for the price?

Yes

Are you happy with Iconosquare's feature set?

Yes

Did Iconosquare live up to sales and marketing promises?

Yes

Did implementation of Iconosquare go as expected?

Yes

Would you buy Iconosquare again?

Yes

As previously mentioned, Iconosquare is great for creating reports for less-savvy clients, as they are extremely comprehensive and visually appealing/stimulating. The reports compile all the important metrics in an easy-to-understand format and allow for easy tracking of growth, etc. That's what we've used the platform for most, and haven't had any issues with.