Overall Satisfaction with iContact
We used iContact on a daily basis to send a high volume of emails, either through broadcast sends or and autoresponder email series. Email is our main source of communication with customers. We have various different strategies from early lead conversion, to reoccurring purchasers to inform them of new product releases. Without email we would not be able to spread the word of our business or acquire new customers.
- They are inexpensive
- Their HTML editing software is great for new users
- Easy to manage various lists for large number of broadcast sends
- Testing emails is quick and easy
- They are not in a hurry to improve their platform. Their software is the same today as it was 3 years ago when we first signed up with them (an eternity in internet years)
- Their analytics are sparse, if you want to know more than just general open and click rates then look somewhere else.
- Deliverability is terrible. If you use iContact expect to be sent in the spam folder for all your Gmail and Hotmail clients.
- Email in general has astounding ROI. For the cost there is NOTHING that comes even close to generating the same numbers.
- iContact is in expensive, so that leads to high ROI.
- iContact has terrible deliverability, so we are paying for emails that are not making it to their inbox. It is worth more to us now to pay for the more expensive ESP with better deliverability, that way more of our customers get our emails, which in turn leads to more purchases and even higher ROI.
- Once you are able to afford a better email service provider (ESP), I would recommend using someone with a custom IP address so that you can manage your own deliverability.
We are no longer using iContact, but if you were comparing them to Constant contact, Mail Chimp, etc. then go with one of those, their software is more current and they have better analytics, but will still be in the cheaper price bracket. Currently, we are using our ESP, WhatCounts. They focus on high deliverability, in depth analytics, complex autoresponder generation, etc.