Influitive AdvocateHub is AWESOME
November 28, 2017

Influitive AdvocateHub is AWESOME

Tracy Staniland | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Influitive AdvocateHub

We are using Influitive AdvocateHub to engage, educate and mobilize our customer advocates. The marketing team is responsible for the administration of our customer advocacy program which includes Influitive AdvocateHub. We also collaborate with other business units such as Client Success, Customer Support, Product Management and Sales to ensure that we are engaging our customers on various initiatives throughout the organization and to ensure there is consistent communication. Our primary goal is to increase customer engagement with our brand.
  • The Influitive team is extremely knowledgeable and experienced. The onboarding and implementation teams work alongside your team to ensure that you are able to deploy and get up n' running quickly with your program. Their client facing webinars are really helpful as they provide best practices and tips on how to develop your program to meet your overall goals and objectives. Also, their Client Success team is very helpful. During our bi-weekly calls, they provide us recommendations on future programs, share successes that other clients have achieved because we might want to consider running similar campaigns to meet our goals, provide campaign/challenge samples - content and creative, and can show you on the fly how to do something in the platform. The team is awesome!
  • The software is super easy to use. It is very intuitive. Also, the challenge templates that they have available in the platform are super helpful. You can use the templates or start with a template and customize it to meet your needs. Either way creating and publishing challenges is real easy.
  • The Influitive support team is awesome. They are super responsive and very helpful. They are the best support team that I have engaged with. Their knowledge base is extensive and if you can't find the information you are seeking their team will respond within a couple of hours.
  • Overall, the combination of the software and the teams's knowledge make using Influitive AdvocateHub very easy. Of course you have to put some time and effort into developing the overall program, but having the support of the Influitive team allows you to focus on the strategy.
  • Reporting could use some improvement - sometimes it can be difficult to figure out the best way to get the data needed. There are few different ways to pull reports, so sometimes it feels complex.
  • Being able to have more flexibility with the positioning of the challenges on the advocate view would be great. If you could move around the challenges by dragging them, that would improve the usability.
  • We just launched our Advocacy Program so it is early days to report on ROI, however, we engage with customers that have not been highly engaged with our brand in the past and are identifying potential customers to participate in future marketing programs - so we see this as early stage positive ROI.
  • Through our Black Friday campaign in AdvocateHub we have generated some new upsell opportunities for our sales team.
AdvocateHub is an awesome platform for engaging your customers and identifying advocates or fans who you may not have known or been aware of. It is a budget friendly platform for companies of all sizes. Since it is so easy to use it is well suited for small to large teams. Our marketing team is less than 5 people, but we are able to share the workload and since the platform is so easy to use it is not time consuming, which allows us to add content, build challenges and respond to inquiries in a timely manner. Some executives may feel that you have to have a dedicated resource to manage the program. I have launched two Customer Advocacy Programs using Influitive AdvocateHub and both times, the program was managed by multiple shared resources and it works.