A feature packed CRM for small businesses (& smaller teams)
October 15, 2019

A feature packed CRM for small businesses (& smaller teams)

Kunal Garg | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Software Version

Professional

Overall Satisfaction with Insightly

The product was used in our Marketing & Sales team to manage lead data, prospect information and do sales forecasting as well as pipeline management. For us visibility into the fiscal quarter was important and lack of a tool like Insightly posed a problem. Therefore we decided to use it as it has all the necessary features we wanted.
  • Seamless management of Marketing and Sales process
  • Integration with MailChimp
  • Dashboards allow you to take knowledge based actions
  • Cross-functional team communication is smooth
  • It needs a visual overhaul as user experience can sometimes be affected due to outdated design
  • Limitations around restricting access to certain parts of the application to unrelated users
  • The calendar is buggy at most of the times as it does not pick information based on meetings and calls scheduled outside of Insightly
  • Our turnaround time for lead to customer process was shortened by almost 10 days in a 6 weeks sales cycle
  • Issue of deadlines being missed due to improper documentation of communication was totally eradicated
  • Marketing & Sales were able to know where to do what and who to reach out depending upon the prospect, customer stage(s)
Zoho CRM, Salesforce, MS Dynamics
It allows companies to manage sales, contacts, projects, opportunities and client fulfillment in a very clean, efficient and user-friendly way. For companies that are managing lots of clients at different stages of fulfillment, Insightly's pipeline feature helps all the team members involved know exactly what they need to do and when.

Insightly Feature Ratings

Customer data management / contact management
9
Workflow management
7
Territory management
8
Opportunity management
9
Integration with email client (e.g., Outlook or Gmail)
6
Quote & order management
Not Rated
Interaction tracking
7
Lead management
9
Email marketing
10
Task management
10
Reporting
7
Pipeline visualization
9
Customizable reports
7
API for custom integration
6
Not Rated
Marketing automation
8
Mobile access
9