Iterable saves engineers time and empowers marketers!
July 20, 2021

Iterable saves engineers time and empowers marketers!

Michelle Hiland | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Iterable

Iterable is being used by our marketing and product department and allows us to send personalized messages to our users across their lifecycle journey.
  • Incredible customer support and documentation
  • Integrates with a ton of platforms
  • Data structure in JSON is easy to use and powerful
  • Workflows and Segmentations are easy to create
  • More advanced reporting but you can send data through a CDP like Segment to use in internal tools and dashboards
  • Web in-app messages separate from mobile in-app messages, they are working on this!
  • Increase in email open/click rates by 10%
  • Increase in conversion rates by 15% (personalized messages sent at the right time)
  • Decrease time spent building templates/workflows
  • Automated newsletters saving 7 hours a week
Iterable is more affordable and has the similar functionatlity.

Do you think Iterable delivers good value for the price?

Yes

Are you happy with Iterable's feature set?

Yes

Did Iterable live up to sales and marketing promises?

Yes

Did implementation of Iterable go as expected?

Yes

Would you buy Iterable again?

Yes

Iterable is well suited for:
  • Personalization because the data structure is in JSON it's easy to get valuable data on the user profile and as events.
  • Onmi-channel messages - email, in-app, push, SMS
  • Dynamic content, you can create robust templates that are tailored to each users
  • Catalog feature allows you to easily pull in products or offerings into templates
Iterable is less appropriate if you are a tiny start-up and don't have a lot of users and aren't collection data yet.

Iterable Feature Ratings

WYSIWYG email editor
9
Dynamic content
10
Ability to test dynamic content
9
A/B testing
10
Mobile optimization
10
Email deliverability reporting
10
List management
10
Triggered drip sequences
10
Dashboards
9
Standard reports
9
Custom reports
8
API
10
Role-based workflow & approvals
10
Customizability
10