Iterable gets the job done
July 20, 2021

Iterable gets the job done

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Iterable

Iterable has become our central point for organizing and streamlining customer communications. While there are still features we'd like to see made available in the tool, we are able to successfully accomplish all of our marketing deployment goals. The support team at Iterable has been great about addressing our concerns quickly and keeping tabs on our account whenever we have questions or ideas.
  • Integration of multiple communication channels within a single workflow
  • Easy options for email client and device previews
  • Ability to use WYSIWYG designer as well as HTML coding
  • No option to clone workflows and campaigns across projects
  • Inability to compare filters against each other in segmentation
  • Reporting is lacking
  • No built-in notification options for actions (list imports, deployments, failures, etc)
  • Increase in personalized communications
  • Automated customer journeys
  • Increase in ability to test and improve our communications and results
Iterable is set up as a hub for connecting multiple platforms and it performs well in that scope

Do you think Iterable delivers good value for the price?

Not sure

Are you happy with Iterable's feature set?

Yes

Did Iterable live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Iterable go as expected?

I wasn't involved with the implementation phase

Would you buy Iterable again?

Yes

Iterable gives you all the tools you need to design and set up complex communication workflows for large enterprises. It integrates well with other tools via API to round out your tech stack. Most of the "missing pieces" that can be found in other marketing tools can be created with a little ingenuity. The training provided is comprehensive and there is an intensive knowledge base available for self-service. Iterable is fully capable of segmenting, personalizing, and streamlining communications across multiple channels for all marketing groups.

Iterable Feature Ratings

WYSIWYG email editor
7
Dynamic content
9
Ability to test dynamic content
10
A/B testing
8
Mobile optimization
8
Email deliverability reporting
5
List management
7
Triggered drip sequences
8
Dashboards
1
Standard reports
5
Custom reports
5
API
8
Role-based workflow & approvals
8
Customizability
8