Item: Iterable
Rating: 9
Author: Verified User

Use Cases and Deployment Scope

Iterable has become our central point for organizing and streamlining customer communications. While there are still features we'd like to see made available in the tool, we are able to successfully accomplish all of our marketing deployment goals. The support team at Iterable has been great about addressing our concerns quickly and keeping tabs on our account whenever we have questions or ideas.

Pros and Cons

Integration of multiple communication channels within a single workflow
Easy options for email client and device previews
Ability to use WYSIWYG designer as well as HTML coding

No option to clone workflows and campaigns across projects
Inability to compare filters against each other in segmentation
Reporting is lacking
No built-in notification options for actions (list imports, deployments, failures, etc)

Return on Investment

Increase in personalized communications
Automated customer journeys
Increase in ability to test and improve our communications and results

Alternatives Considered

Salesforce Marketing Cloud Email Studio, Marketo, Oracle CX Marketing (formerly Oracle Marketing Cloud), ActiveCampaign and Constant Contact

Iterable is set up as a hub for connecting multiple platforms and it performs well in that scope

Key Insights

Do you think Iterable delivers good value for the price?

Not sure

Are you happy with Iterable's feature set?

Yes

Did Iterable live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Iterable go as expected?

I wasn't involved with the implementation phase

Would you buy Iterable again?

Yes

Other Software Used

MS SharePoint, Atlassian Confluence, The Okta Identity Cloud

Likelihood to Recommend

Iterable gives you all the tools you need to design and set up complex communication workflows for large enterprises. It integrates well with other tools via API to round out your tech stack. Most of the "missing pieces" that can be found in other marketing tools can be created with a little ingenuity. The training provided is comprehensive and there is an intensive knowledge base available for self-service. Iterable is fully capable of segmenting, personalizing, and streamlining communications across multiple channels for all marketing groups.

Iterable gets the job done

Overall Satisfaction with Iterable