A good tools to unify your marketing communications.

Iterable help us to - Create, manage, preview and deploy marketing campaigns - Target accurately users whom we want to send messages (email, SMS, etc.) - Easily create audiences and sync user data from our Customer Data Platform - Compose messages using data created by our own applications, like a Catalog of products and keep them sync without much effort - Send some transactional emails.

Iterable's platform affected me in: - Email: Unify campaigns sent from tools like Hubspot, our own systems, and marketing team email accounts - SMS: I had to build a custom solution for it using a local provider due to costs (we lost some of the trackings but it wasn't complicated to integrate) - Push and in-app notification: I had to build some code to support Flutter.

We are currently using it across all of our customer's journeys, even for transactional use cases; the first impact is having into one single platform all communications sent to a single user; this improves our visibility and helps us understand the more effective ways to reach our users.