Great ESP for small to medium business - Best support ever!
September 09, 2022

Great ESP for small to medium business - Best support ever!

Abhishek Chakraborty | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Iterable

At Comparis, we migrated off our legacy ESP over to Iterable a year and a half back. The three main goals that Iteable helped us achieve were:
  1. It allowed our marketers to gain full control of their emails.
  2. It allowed Comparis to deliver personalization at scale.
  3. Have great sparing partners at Iterable to bounce our ideas with.

Pros

  • The best support that I have ever encountered with any product that I consumed in the past.
  • Takes customer feedback very seriously and acts upon them.
  • Fantastic deliverability team who helps us stay on track with our reputation

Cons

  • Iterable has some 3rd party partners over which they do not have a lot of control of (e.g. Drag & Drop interface). If consumers have issues with these, its very hard to get traction in the corresponding 3rd parties prioritization process.
  • Iterable user profile data fields are as good as written in stone. If you create a data field by mistake, there's no way, as of now, to delete it. This ends up with a lot of junk data in user profiles.
  • The process to build emails reduced from a 2-3 days to a few hours.
  • Allowed us to do A/B test at scale
  • Reduced cost as we no longer need HTML builders
  • Freed up Tech resources who who were responsible for a wide range of hard-coded transactional emails.
At Comparis, we have only consumed the Email functionalities. Here are a few takeaways:
  1. Iterable offers numerous possibilities of automation - We often use workflows / journeys in Iterable to facilitate this.
  2. It offers reusable codes (snippets) that is super helpful for headers, footers and anything that works across multiple emails.
  3. Send Time Optimization allowed us to deliver the emails to our customers when they are most likely to interact with it.
  4. It allowed us to take personalization to the next level, whereby we not only personalize simply based on user name and gender, but also the entire content of the email leveraging datafeeds.
We haven't yet leveraged Iterable's cross channel capabilities fully yet. We use our CDP to achieve the same. For instance, we integrated Iterable with CDP which is also integrated with Facebook and Google Ads, that facilitate our cross channel marketing initiatives.

Do you think Iterable delivers good value for the price?

Yes

Are you happy with Iterable's feature set?

No

Did Iterable live up to sales and marketing promises?

Yes

Did implementation of Iterable go as expected?

Yes

Would you buy Iterable again?

Yes

Iterable is great for small to medium sized companies that has a relatively decent sized email sendouts and do not necessarily have an operations team dedicated for sending out emails. Simple emails/workflows could be built leveraging drag and drop interface. Certain complex emails that use handlebars could also be built with minimum HTML skills.

They have a good set of integrations with 3rd parties that provide a diverse range of services - Customer Data Platforms, Email Validations, Template Management, etc.

For very complex emails, Iterable by itself, may not be very suitable as the "out of the box" HTML Editor is quite rough.

Iterable Feature Ratings

7.3
WYSIWYG email editor
7
Dynamic content
9
Ability to test dynamic content
4
A/B testing
9
Mobile optimization
3
Email deliverability reporting
10
List management
8
Triggered drip sequences
8
Lead Management ()
Not Rated
Campaign Management ()
Not Rated
Social Media Marketing ()
Not Rated
7.7
Dashboards
9
Standard reports
7
Custom reports
7
8.3
API
9
Role-based workflow & approvals
8
Customizability
8

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