Iterable Helping Create Personalized Customer Experiences
June 25, 2025

Iterable Helping Create Personalized Customer Experiences

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Iterable

We use Iterable as our main ESP. We send billions of emails a year ranging from newsletters to lifecycle messages to dynamically triggered messages. We are striving to create more personalized messages and the Iterable catalog, along with an integration with High Touch has helped us connect and activate more data and send better messages.

Pros

  • Catalog
  • Super fast segmentation
  • Clear and easy UI/campaign setup
  • Customer service

Cons

  • Limitations with companies that have many brands in a single project
  • Use of custom event data within handlebar logic
  • Foldering options for snippets and lists
  • Speed of producing emails = cost savings
  • catalog used to automate messages = higher sessions and higher revenue
  • AI features like STO improve metrics = higher sessions and higher revenue
We mainly use email but we did test SMS this year and we were able to create fun and easy journeys that encouraged user replies. For example, we'd send a prompt for a gift guide and ask users to reply who they're shopping for: M for Men, W for Women, K for Kids, P for Pets. From that reply we had a journey set up to trigger instant messages with gift guides for whatever cohort they decided. It was a fun and easy way to get more engagement.
We have been able to use Digioh for our on-site conversion efforts and the integration between Digioh and Iterable has been a game changer. We can create unique user signup flows, such as a quiz, sweepstakes or "Send This Article to Yourself" prompt and through the integration that information can get sent directly to Iterable in real time. We're not only then acquiring newsletter signups but we can send relevant messuages to the users right away by giving them their quiz results or sending them the article they liked to save in their inbox.

Do you think Iterable delivers good value for the price?

Yes

Are you happy with Iterable's feature set?

Yes

Did Iterable live up to sales and marketing promises?

Yes

Did implementation of Iterable go as expected?

Yes

Would you buy Iterable again?

Yes

We really like the catalog. We are able to pass out full content graph from all 40+ of our brands and let it live in Iterable. From that we're able to create collections that pull in content based on the brand. taxonomy, publish date, etc. From there we use handlebars within a message to pull in the collection and display automated content in minutes. Rather than relying on editors to hand-pick all of our content we can supplement with automated messages based on recency or trending content. It's been a great addition to our emails!

Iterable Feature Ratings

8.7
WYSIWYG email editor
Not Rated
Dynamic content
7
Ability to test dynamic content
8
A/B testing
9
Mobile optimization
Not Rated
Email deliverability reporting
10
List management
9
Triggered drip sequences
9
Lead Management ()
Not Rated
Campaign Management ()
Not Rated
Social Media Marketing ()
Not Rated
7.0
Dashboards
7
Standard reports
7
Custom reports
7
9.0
API
10
Role-based workflow & approvals
8
Customizability
10
Integration with Microsoft Dynamics CRM
Not Rated
Third-party software integrations
8

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