Your new favorite marketing automation tool

We use Iterable for all of our automated emails and marketing SMS campaigns. It allows us to centralize our campaigns so we can get a cohesive view of the customer journey while monitoring overall performance and run ongoing experiments to drive growth. We're also able to use various integrations to sync data into Iterable and use those data points to better personalize, segment and optimize our journeys. Every member of our lifecycle team uses the platform on a daily basis and overall is a great tool for any company to use to manage their lifecycle comms.

We use Iterable to run frequent experiments to quickly gather learnings and apply those to the next campaign. We use the data fields piped in to build personalized content with dynamic fields, and segment our audiences based on various traits that leads to incremental revenue

As Iterable is a marketing automation tool, we are able to set the foundational journeys up and build from there. Through email, sms, push notifications and more, we can treat users with different channels in different stages of the funnel. We can test frequency, content, channels and more to learn what drives the most conversion while maintaining customer engagement.