Excellent platform for the whole customer lifecycle
June 25, 2025
Excellent platform for the whole customer lifecycle
Score 9 out of 10
Vetted Review
Verified User
Overall Satisfaction with Iterable
At my company we use Iterable to manage marketing communications with our e-commerce customers. We have set it up to handle communications at every stage of the customer lifecycle, from lead nurturing to loyalty: that includes automated journeys for welcoming subscribers, abandonment signals, post-purchase, and beyond. We also use it to send seasonal campaigns.
Pros
- Iterable is fantastic at allowing us to prepare messages for our very diverse international audience without duplicating efforts, through the locale functionality.
- Segmentation capabilities are fantastic, Iterable is able to not just generate live segments quickly, but also analyse them for composition and behaviours in the blink of an eye.
- Deliverability and reliability of the service is second-to-none. There have only been one or two cases in two years where we've seen outages.
Cons
- The reporting and analytics are not functional to us out of the box, because of the multiple regions and currencies we handle. Iterable reports compile all revenue in one single sum, disregarding the currency.
- The connection to Shopify is still rather basic. Other platforms do a much better job at integrating Shopify seamlessly, including coupons, identity resolution and events. This is said to be a work in progress, though.
- Halved the time to create emails for multiple regions, saving us resource
- Enabled us to take better control of our segments, and calculate revenue for each of them
- Cost is competitive compared to similar options
We use Iterable to segment, test, and execute on all our campaigns. Most of them are heavily personalised based on behavioural triggers, or profile properties. We only use the email channel at the moment, but that's sufficient for where we are as a company right now.
Before Iterable, we had a handful of automated journeys that were quite basic, but still returned well on revenue. Now, we have about 20+ journeys, each using very granular data to power the most personalised emails possible for our content capabilities. This spans the full journey, from capturing leads, all the way to leveraging loyalty, or sunsetting disengaged users.
Iterable was more competitive in pricing, the segmentation technology was extremely advanced and fast in comparison with the competitors we analysed, and deliverability and reliability of the system have been fantastic.
Do you think Iterable delivers good value for the price?
Yes
Are you happy with Iterable's feature set?
Yes
Did Iterable live up to sales and marketing promises?
Yes
Did implementation of Iterable go as expected?
No
Would you buy Iterable again?
Yes
Comments
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