Effective Email and SMS campaigns and automations
Updated February 24, 2022

Effective Email and SMS campaigns and automations

Brendon Brown | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Klaviyo

My agency provides Klaviyo as the exclusive tool for email and sms marketing. We assist our customers in building an engage brand following by launching and educating them on delightful and engaging, user-first email content and SMS messaging. We audit their platforms, migrate if necessary, and develop subscription journeys and automated delivery flows based on customer interaction data.
  • Email subscription journeys and tools.
  • Automated flows
  • Segmentation by relationship and data
  • Integration with major market software
  • Campaign management
  • Incentives-based subscription tools.
  • Default reporting is a bit of a challenge to work through. Spreadsheet exports have filter limits
  • Email design tools can always be improved. Email creativity and beauty are not the strong suit.
  • Better popup design tools could be afforded, though some progress has been made.
  • Direct marketing to a hot audience means high conversion rates.
  • ROAS on email marketing is mostly predictable based on design costs.
  • Integrations pull in subscribers automatically, meaning low maintenance funnels
  • Automated email based on conditions means more low-maintenance customer journeys.
  • Facebook Ads
  • Mailchimp
  • Shipstation
  • Smile.io
  • Reviews.io
Each integration was relatively simple to establish and configure. Using integrated data in your email templates, however, will require a competent coder with access to documentation.
Klaviyo records available interactions with all kinds of data, from customer interactions and journeys through our product pages, to ourder delivery through Shipstation. We've developed all manner of custom email templates delivered automatically to our customers based on their interactions with our product, and feedback has been delightful in most cases.
We are currently mostly focused on retention, testimony and winback. Our post-signup flows are really dialed-in to be delightful, and our post-purchase flow offers high-value insights and eventually requests a review of the products, which has produced a wealth of customer testimony.
Klaviyo's focus on eCommerce via integration, data-based segmentation, automation and easily-deployed collector and campaign tools, along with their ever-growing expansion into SMS, ample documentation and service, makes them the better choice for those who's business revenues are tied directly to customer interactions and drawing attention to brand platforms and offerings.

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Klaviyo is uniquely positioned for companies with active brand sales channels. Where other platforms target a broad spectrum starting with blog and influencer audiences, Klaviyo really does eCommerce well, and tools are honed to focus on that. Marketers get the first-party interaction data they need, customer service gets to view the customer journey and history, and sales gets to back great campaign ideas with good research.

Klaviyo Feature Ratings

WYSIWYG email editor
Dynamic content
Ability to test dynamic content
A/B testing
Mobile optimization
Email deliverability reporting
List management
Triggered drip sequences
Lead nurturing
Lead scoring and grading
Not Rated
Data quality management
Not Rated
Automated sales alerts and tasks
Not Rated
Standard reports
Custom reports
Not Rated
Role-based workflow & approvals
Integration with Salesforce.com
Not Rated