Best email platform I've tried so far
February 23, 2022

Best email platform I've tried so far

Jake Battery | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Klaviyo

Klaviyo is my platform for all things email, SMS, and lead gen. It's pretty obvious that email and SMS play huge roles in increasing customer LTV for businesses, so I won't even go into that part. My problem was finding the RIGHT platform. I've hopped from Mailchimp to Drip, to ActiveCampaign, to Omnisend, to ConvertKit, and now finally Klaviyo. None of the other platforms really met my needs very well, or they'd only do one thing really well while leaving out a bunch of other useful features. This is why I love Klaviyo. It seems to have everything. The segmentation is great, the flow builder is amazing, the integration with Shopify and apps is awesome, and now that they've added SMS, I can do both from one platform. One thing I REALLY love about Klaviyo is the fact that emails and SMS messages inflows can be segmented individually. You don't have to do an if/else branch or flow filter. You can add a filter to individual messages, which makes my life a million times easier. Although one thing that I will say needs improvement is SMS deliverability, especially for lead gens. When customers input their phone number for a discount code, I'd like the text to be delivered instantly. This happens with SMS platforms like Attentive and Postscript, but Klaviyo seems to take 2-3 minutes, which in the world of e-commerce is huge. Besides that, I don't see myself switching platforms anytime soon.
  • Super granular segmentation.
  • Deep integrations.
  • Visual flow builder is one of the bests in the industry.
  • Building a flow with both emails and texts makes it easier to see how many messages you're sending.
  • SMS delivery needs to be quicker.
  • SMS side of things leaves a lot to be desired.
  • Popups are pretty basic and could be more customizable.
  • Increased LTV from customers.
  • Thousands in extra revenue from product launches.
  • Continuously makes revenue from back-in-stock flows.
Omnisend, while a lot easier to use than Klaviyo, is nowhere near as powerful. The segmentation isn't as good, the flow builder isn't as good, and there were a lot of little annoyances that ultimately made me look elsewhere.

Do you think Klaviyo delivers good value for the price?

Yes

Are you happy with Klaviyo's feature set?

Yes

Did Klaviyo live up to sales and marketing promises?

Yes

Did implementation of Klaviyo go as expected?

Yes

Would you buy Klaviyo again?

Yes

I will always recommend Klaviyo to eCommerce brands that tend to be on Shopify, WooCommerce, Squarespace, etc. I probably wouldn't recommend it for SaaS companies as for deeper integration with your custom software you might want to go with an email API instead. It has a deeper learning curve than something like Mailchimp, but the potential is so much higher than I would recommend learning it from the get-go.

Klaviyo Feature Ratings

WYSIWYG email editor
8
Dynamic content
8
Ability to test dynamic content
Not Rated
A/B testing
10
Mobile optimization
10
Email deliverability reporting
10
List management
10
Triggered drip sequences
10
Lead nurturing
10
Dashboards
7
Standard reports
7
API
Not Rated