Klaviyo - A Beast in the Email and SMS Space
March 05, 2022
Klaviyo - A Beast in the Email and SMS Space
Score 10 out of 10
Vetted Review
Verified User
Overall Satisfaction with Klaviyo
We use Klaviyo for a wide variety of customer retention and nurturing aspects of our business, from email to SMS. Klaviyo is an excellent software that allows us to build lists and segments to effectively target customers who we think will respond best to different campaigns and flows. Love everything about it.
Pros
- Lists and Segmentation
- Email Campaigns and Flows
- SMS Campaigns
Cons
- Make it easier to edit campaigns
- Get better data on SMS campaigns
- See statistics compared to competitors
- Strong % of revenue from email and SMS
- Customer Satisfaction
- Excellent ROI
Difficult to assess ROI from SMS but it seems to be helpful as an add on to email
Behavioral data provided by Klaviyo has helped us understand our customers better - what works, what doesn't work, etc. Certain things we used to think would work were not supported by the data while other ideas ended up working quite well. The data we get is vital to improving our long-term performance with email and SMS.
Klaviyo has helped with retention and nurturing.
Do you think Klaviyo delivers good value for the price?
Yes
Are you happy with Klaviyo's feature set?
Yes
Did Klaviyo live up to sales and marketing promises?
Yes
Did implementation of Klaviyo go as expected?
Yes
Would you buy Klaviyo again?
Yes
Comments
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