One of best options around
February 18, 2026

One of best options around

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Klaviyo

We use it for all of our marketing emails and it is invaluable with how it connects to our other services.

Pros

  • Email tracking via magic pixels
  • Complying with gdpr standards
  • It's API capabilities.

Cons

  • The flow building is clunky and feels like you might lose your progress at any moment.
  • Transactional emails require manual intervention at times and this requires getting assistance directly.
  • Campaigns and flows can be confusing with the setup, so you're never sure which will have the right thing.
  • Positive impact on knowing which emails get the clicks.
  • Lowered refund rates on subscriptions thanks to letting workers know exactly if the customer got emails or ignored them.
Shopify, Skio and gorgias so were super easy to integrate via a few clicks.
It lets us know which emails are worth getting a click to people and just now little customers read emails for things like subscriptions. Generally we can view an individual profile and have a good idea over a specific customer, whether they might be a good long term prospect or if it's not worth the trouble to go the extra mile or ask for additional reviews.
It's helped with acquisition and retention, but that's mostly because of how we have it configured.

Do you think Klaviyo delivers good value for the price?

Not sure

Are you happy with Klaviyo's feature set?

Yes

Did Klaviyo live up to sales and marketing promises?

Yes

Did implementation of Klaviyo go as expected?

Yes

Would you buy Klaviyo again?

Yes

If you're business is really booming and you need the metrics, it's well worth it.

Klaviyo Feature Ratings

WYSIWYG email editor
6
Dynamic content
8
Ability to test dynamic content
7
A/B testing
9
Mobile optimization
9
Email deliverability reporting
10
List management
8
Triggered drip sequences
8
Lead nurturing automation
Not Rated
Lead scoring and grading
Not Rated
Calendaring
Not Rated
Dashboards
8
Standard reports
8
Custom reports
7
API
10
Role-based workflow & approvals
Not Rated
Customizability
9
Integration with Salesforce.com
Not Rated
Third-party software integrations
Not Rated

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