Fantastic tool for lead and contact routing
March 31, 2025

Fantastic tool for lead and contact routing

Nick Svoboda | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version

LeanData Sales Accelerator

Modules Used

  • LeanData Routing
  • LeanData Matching

Overall Satisfaction with LeanData

LeanData solves for us the issue for an end user to quickly reassign leads or contacts based on territory or arbitrary rules within our organization. We utilize it for assignment of new and existing leads hitting MQL to the correct rep based on territory or assigned account, and reassigning contacts to the proper account owner.

Pros

  • Configurability
  • Easily edit existing workflows
  • Can utilize many parameters for routing

Cons

  • To cross reference related objects better
  • Clean up UI
  • Add more standard templates
  • Reduced cross team management of record management/territory reassignments
  • Reduced unqualified or incomplete leads hitting the reps desk by 50%
  • Increased rep engagement with leads and demo requests
It is easily adjustable when managing territory reassignments or adding new criteria into the flows, however if creating new branches or flows from scratch, it takes a significant amount of thought to understand the what LeanData will do within those flows, i.e. matching scenarios vs. assignments to an owned account.

Do you think LeanData delivers good value for the price?

Yes

Are you happy with LeanData's feature set?

Yes

Did LeanData live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of LeanData go as expected?

No

Would you buy LeanData again?

Yes

For end user routing of leads and contacts, LeanData is very well suited. You can easily create several different branches and workstreams to route records where they need to go. In situations where the end users are less technical, they may struggle learning the system. Simple workflows work well, but may be better served by a less costly system.

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