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Excellent Platform for reaching targeted B2B accounts
March 08, 2017

Excellent Platform for reaching targeted B2B accounts

Lisa Marriott | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with LinkedIn Marketing Solutions

LinkedIn is an excellent B2B marketing platform with a unique ability to reach very niche, defined B2B audiences that we are unable to reach through other paid digital channels. Overall, LinkedIn tends to have very strong performance and ROI, specifically with LinkedIn sponsored content, given our ability to easily reach our target audience with relevant content.
  • Targeting abilities/criteria is very good for B2B audiences
  • Sponsored content has a strong ROI for an advertising channel
  • The LinkedIn support and account teams are very helpful
  • Improve reporting functionality
  • Create more advertising formats for the self-service platform
  • Add more automated functions within the tool
  • Increase lead flow
  • Improved overall site conversion rate
  • Decreased cost per acquisition
We are always able to reach our exact targets with LinkedIn when sometimes it is more difficult to reach our core audience in other paid channels.
It is well suited for B2B advertising since you can target users in many different ways. We have leveraged LinkedIn Marketing Solutions for account based marketing programs, as well as behavioral and demographic targeting programs. The overall cost for clicks on the platform isn't more than other digital channels and it tends to have strong conversion rates when you create highly targeted programs