Linkedin Navigator is great for finding a needle in a haystack
September 12, 2017

Linkedin Navigator is great for finding a needle in a haystack

Ladd Wimmer | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with LinkedIn Sales Navigator

Sales navigator is being used by the sales organization in order to begin the prospecting process. It enables us to quickly identify potential buyers for our technology. I particularly like the search functionality where I can target particular size organizations as well as job titles inside of accounts. It also gives me a relatively simple way to reach out to them.
  • It is great for identifying the people in and organization and what they do.
  • The search functionality is great.
  • The ability link to those people and start meaningful interactions is better than any other network and it helps keep track of business associates better than any other site.
  • Being able to directly move people into marketing efforts would be nice. We have some integrations but it still is pretty manual
  • Without LinkedIn we would have to use the traditional way of buying lists and spending hours of cold calling. LinkedIn significantly reduces the time and amount of money that our company would need to do prospecting.
We actually use a lot of different tools and they all seem to do different things. SalesLoft is better at sending multiple touches to customers, ZoomInfo is good for finding out contact information. 6sense shows intent of what organizations are doing. I would say they each have plusses and minuses. We use them all in order to do end-to-end prospecting.
Linkedin is very good for finding the right people to talk to. It is also very good at keeping tabs on your professional network.

LinkedIn Sales Navigator Feature Ratings

Advanced search
10
Identification of new leads
9
List quality
6
List upload/download
Not Rated
Ideal customer targeting
10
Load time/data access
Not Rated
Contact information
4
Company information
9
Industry information
9
Lead qualification process
8
Smart lists and recommendations
8
Salesforce integration
8
Company/business profiles
10
Alerts and reminders
7
Data hygiene
7
Automatic data refresh
7
Tags
9
Filters and segmentation
10
Sales email templates
Not Rated
Append emails to records
Not Rated