Overall Satisfaction with LinkedIn Sales Navigator
Sales navigator is being used by the sales organization in order to begin the prospecting process. It enables us to quickly identify potential buyers for our technology. I particularly like the search functionality where I can target particular size organizations as well as job titles inside of accounts. It also gives me a relatively simple way to reach out to them.
- It is great for identifying the people in and organization and what they do.
- The search functionality is great.
- The ability link to those people and start meaningful interactions is better than any other network and it helps keep track of business associates better than any other site.
- Being able to directly move people into marketing efforts would be nice. We have some integrations but it still is pretty manual
- Without LinkedIn we would have to use the traditional way of buying lists and spending hours of cold calling. LinkedIn significantly reduces the time and amount of money that our company would need to do prospecting.
We actually use a lot of different tools and they all seem to do different things. SalesLoft is better at sending multiple touches to customers, ZoomInfo is good for finding out contact information. 6sense shows intent of what organizations are doing. I would say they each have plusses and minuses. We use them all in order to do end-to-end prospecting.