Item: LinkedIn Sales Navigator
Rating: 9
Author: AnnaMaria Edholm

Use Cases and Deployment Scope

LinkedIn Sales Navigator is used across our departments (sales and business development). Infor currently utilizes this software on a daily basis. It addresses issues as we get leads and contact through CRM and often times this information can be outdated or incorrect. Sales Navigator is great because it allows us to clear up issues before calling a company or person as well as learn a little about the leads we are speaking with.

Pros and Cons

Ability to access information on companies, their employees, and the background of employees.
Easy communication line is developed with LinkedIn Messaging - automatic replies with just one button pressed saves time and thought.
Ability to apply easily for jobs and speak with recruiters

I have personally had trouble with the LinkedIn Messaging and "search" features whilst other extensions are in use. This is a technical issue that often creates more steps for myself.

Return on Investment

I have had great experience with contacting the right people through LinkedIn.
I haven't seen much return or response to my Sales Navigator messages

Alternatives Considered

I have not used anything similar to Sales Nav.

Other Software Used

Infor CRM, InsideSales.com Predictive Playbooks

Likelihood to Recommend

LinkedIn is great for finding new contacts at a company using the detailed search option. A scenario where it would be less appropriate is if you are working with a company located in a remote area that may not use LinkedIn. For the most part, though, it seems to have a strong global presence.

Prospecting improved

Overall Satisfaction with LinkedIn Sales Navigator