LinkedIn Sales Navigator is a must use tool within your sales organization!
June 21, 2018

LinkedIn Sales Navigator is a must use tool within your sales organization!

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with LinkedIn Sales Navigator

LinkedIn Sales Navigator is being used to do research into prospects. The sales organization utilizes the tool to do cold outreach, find out information on leads, and share Puppet branded content. It helps us solve the problem of locating accurate data on the leads we want to reach out to and sell to.

Pros

  • Collecting information on potential clients: work experience, post activity, location, etc.
  • Helps us to identify people's network connections and craft outreach based on connections.
  • Allows us to message individuals on LinkedIn that you wouldn't be able to with the free version.

Cons

  • They limit the amount of in mail messages you can do on a monthly basis; 50 messages was low for our needs
  • Not much information collected on phone numbers
  • Sometimes we cannot locate data on specific companies
  • Less time spent researching leads
  • Less time spent finding out how to contact your prospects; you can in mail them
  • Another form of communication, allowing relationship building to happen quickly
Sales Navigator has amazing data compared to DiscoverOrg, especially considering that individuals update their LinkedIn profiles themselves. LinkedIn Sales Navigator also makes it very easy to message prospects directly out of the solution. Where DiscoverOrg is better is with providing direct phone numbers and sometimes direct emails. Besides this, Sales Navigator is a superior tool when it comes to locating rich data about your prospects.
It is very helpful for all cold outreach activities due to the in-depth information collected and listed about each potential customer and client. However, if you are planning to use a tool like Sales Navigator to find phone numbers and contact info, there are better tools for that such as DiscoverOrg. Overall, I highly recommend Sales Navigator, regardless of this.

LinkedIn Sales Navigator Feature Ratings

Advanced search
9
Identification of new leads
9
List quality
9
List upload/download
8
Ideal customer targeting
9
Load time/data access
9
Contact information
9
Company information
8
Industry information
8
Lead qualification process
7
Smart lists and recommendations
7
Salesforce integration
8
Company/business profiles
7
Alerts and reminders
8
Data hygiene
8
Automatic data refresh
8
Tags
7
Filters and segmentation
8
Sales email templates
Not Rated
Append emails to records
8

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