Item: LinkedIn Sales Navigator
Rating: 10
Author: Brandon Knight

Use Cases and Deployment Scope

Sales Nav is used to target ideal candidates for our outbound sales efforts. It is being used across the sales org. It helps to address finding the ideal candidate based on industry, size, location etc.

Pros and Cons

Target ideal candidates by title, make sure they are still currently at the company.
Generate lists of potential leads by filtering companies by industry and size.
Make sure my outreach is directed at the best contact within that company, have access to other c-level decision makers

Sometimes the lists dont filter as well as I'd like, but still overall very pleased.
If a company doesn't utilize the LinkedIn network then the tool is far less helpful
Doesn't seem to work for SMB as well as it does for mid-market and enterprise prospecting.

Return on Investment

Helped identify great sales prospects and led to closed business
Fairly expensive tool to roll out to the sales org, but if it helps drive business then can be a great help .
As a salesperson, I found it very effective in helping to close business

Alternatives Considered

Not aware of any other tools that compete with Sales Nav. They operate in a very unique space being able to utilize their social / network marketing

Other Software Used

Salesforce App Cloud, SAP Business ByDesign, SAP Business One

Likelihood to Recommend

For mid-market and ENT prospecting I feel that it is a great tool to target ideal candidates for sales. In my experience it was great to target by key industry verticals where our product was most effective. With small business, it was tougher to use it effectively, because those individuals seem less likely to utilize the LinkedIn network.

Sales Nav, great for mid-market and enterprise prospecting

Overall Satisfaction with LinkedIn Sales Navigator