Item: LinkedIn Sales Navigator
Rating: 10
Author: Gary Kawamura

Overall Satisfaction with LinkedIn Sales Navigator

Use Cases and Deployment Scope

Great tool for sales outreach and prospecting! It is used by our entire sales team to prospect and research accounts. Really a key place to understand which prospects to reach out to at an account and also research those prospects. I would say I couldn't live without Linkedin Sales Navigator!

Pros and Cons

Pros

Understanding prospects at an Account
Understanding different business units under an account
Researching prospects and the roles they perform

Cons

Doesn't allow you to see the social side of Linkedin
Messaging between LI and LI Sales Nav can be confusing
Learning how to drill down into accounts can take some time.

Return on Investment

100% increase in # of prospects
Drastic improvement in targeting.
More efficient use of time spent doing outreach.

Alternatives Considered

The only other tool I've used similar to Sales Navigator is the free LInkedin. As I've said, it is a great tool for networking and can be used for prospecting. I feel like Linkedin has really spent a lot of time trying to make Sales Navigator a better, more powerful tool for people in sales.

Other Software Used

Outreach, Bizible, Salesforce Lightning

Likelihood to Recommend

Sales Navigator is a very valuable tool for someone who is prospecting and building a prospect list at an account. It gives you insights into the people at the account and the plugins available make the tool even more valuable. If you are trying to primarily network and connect with people, regular linkedin might be a better tool.

LinkedIn Sales Navigator Feature Ratings

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Linkedin Sales Navigator by an Enterprise BDR