Litmus is the go-to tool for Marketing campaigns
September 21, 2020

Litmus is the go-to tool for Marketing campaigns

Christopher Fritz | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Litmus

Litmus has been used to manage emails as a marketing organization. It's been used for tracking purposes and making sure emails were dispatched with proper links, etc. It is being used to test against different platforms making sure that quality is on the top and that the product the company is selling is most accurate.
  • Easy to learn and get started with.
  • Perfect for testing of emails before dispatching.
  • Sharing analytics is working like a charm.
  • Collaborate with clients, etc. at ease.
  • Easier way to do dashboards and get the quick overview.
  • Loading time can at times be a pain.
  • It could be more intuitive in some instances.
  • Standardize helping saving money in the long run.
  • Quick analytics.
  • Time saved during setup and testing of emails.
The business of email marketing grew while I was in the company just by using Litmus. Hence the company benefited quite a lot as the company managed to have a better overview and clarity of the campaigns offered. It's a great tool and no need to switch out anything. Just get started!
It helped the organization to utilize time and win over projects from other organizations. Hence changing the focus and move more towards the business of email engagement for clients.
I can understand from my previous colleagues that Litmus is one of if not the best tool on the market. We didn't evaluate other tools before implementing it.
It has been used in collaboration with clients where emails are going through the process of creation until dispatched. With the right setup standardization of emails setup can be done and in the long run, save a lot of money, be efficient, analyze, and provide results. All in all great for internal work and work with clients.

Litmus Feature Ratings

Ability to test dynamic content
Mobile optimization
Email deliverability reporting
Standard reports
Custom reports
URL Validation
Link Tracking
Spam Testing
Email Previews