Litmus makes sending good emails easier.
September 21, 2020

Litmus makes sending good emails easier.

Joel McLean | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Litmus

Litmus is used by the product department. The user engagement team uses Litmus to ensure we're sending good email messages. Litmus helps us ensure we're not sending spam, view email design across a huge section of inboxes, and tracks performance by email client. Litmus also makes it easy to conduct these tests and implement advanced email analytics while using a non-syncing esp.

Pros

  • Spam testing
  • Inbox previews
  • Email analytics
  • Email subject line refinement

Cons

  • Syncing with more ESPs would make it easier to build emails in Litmus.
  • Shorter email review cycles
  • Email deliverability transparency
  • Greater transparency into email clients used by the target audience
It helps us focus on the inboxes that matter most and not waste too much time on optimizing for low impact targets.
We don't use Proof.
Other teams currently lack an equivalent tool to improve email performance. If they are looking for something to help reach inboxes more consistently, measure what email clients their audience is primarily using, and ensure email designs perform across the multitude of inboxes, I would strongly recommend Litmus.

Litmus Feature Ratings

Email & Online Marketing
10.0
Ability to test dynamic content
10
Mobile optimization
10
Email deliverability reporting
10
Reporting & Analytics
5.5
Standard reports
10
Custom reports
1
Pre-Send Testing
8.5
URL Validation
7
Link Tracking
7
Spam Testing
10
Email Previews
10

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