A must-have for multi-national digital marketers.
September 30, 2020
A must-have for multi-national digital marketers.
Score 10 out of 10
Vetted Review
Verified User
Overall Satisfaction with Litmus
My teams are using litmus for HTML email review as part of their duties in the digital marketing organization. We have a third party email service provider that does the design and sending but use Litmus as the "single point of truth" for spam testing, inbox testing, design review (e.g. inbox testing in multiple clients). Moreover we use Litmus as the "final check" in the design portion to make sure that preview text, subject text, and other information will look good for the business. This tool allows us to see what the user sees and not just see what an external comms/marketing department sees.
- Email inbox testing.
- Spam testing.
- Accessibility and preview testing.
- Account limit previews can be low (number of previews).
- Missing inbox testing for some European ESPs.
- Does not integrate with all Marketing ESPs.
- Improved CTR and readability.
- Fewer unsubscribes from poor email/non-compliant email design.
- Democratized and standardized inbox testing.
Litmus does not integrate with our ESP but we can send test emails to a litmus address. Not "seamless" but this does work with minimal flaws. I would like if Litmus were to integrate with other ESPs that are not just the top-tier platforms like Salesforce. That said, this is mostly quality of life and not a make-it-or-break-it need.
Without Litmus in your digital marketer's toolbox you are flying blind. As a business that deals with a wide array of email clients - some old, some new, some international - then this is an important tool to use to make sure that our customers can easily access our information. This tool allows us to see what the user sees and not just see what an external comms/marketing department sees.
We are not currently using these features, we do use the sharing links with our non-marketing staff but the commenting and approval features are not part of workflow - instead we use third party project management software for this. If this could be integrated into project management software then that would helpful.
I have not used any competitors.