Item: Litmus
Rating: 8
Author: Elizabeth Berman

Use Cases and Deployment Scope

We use Litmus to create and test our email templates and to build our monthly newsletters. It allows us to build great-looking emails that we know will display properly for all our users.

Pros and Cons

Great templates to start from.
Lets you see and adjust all the code.
Immediately preview your work.

Visual editor still a little buggy.
Occasionally, we have challenges with things not saving.

Return on Investment

Our members are really pleased with how great our emails look.

Marketing Strategy

It's helpful to know if members are skimming or reading our content so that we can select the most relevant items to include in our newsletter.

Litmus is great for getting templates set up for your email broadcaster. It's also very useful for building emails with more complex layouts, then you can just copy the code right into your broadcaster.

Beautiful newsletters

Overall Satisfaction with Litmus

Use Cases and Deployment Scope

Pros and Cons

Return on Investment

Marketing Strategy

Key Insights

Do you think Litmus delivers good value for the price?

Are you happy with Litmus's feature set?

Did Litmus live up to sales and marketing promises?

Did implementation of Litmus go as expected?

Would you buy Litmus again?

Other Software Used

Likelihood to Recommend

Litmus Feature Ratings