Litmus is a great partner for Marketo Engage users
April 22, 2022

Litmus is a great partner for Marketo Engage users

Anonymous | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Overall Satisfaction with Litmus

Our agency uses Litmus to test previews for all email marketing communications. It is our primary tool for reviewing how our emails look on the most common browsers. We also use tracking codes to collect device and browser data on opened emails.

Pros

  • Provide informative and easy-to-use previews
  • Provide detailed spam analysis
  • Provide useful webinars and supplemental resources

Cons

  • More tiers for number of previews before requiring an enterprise solution
  • Offer Marketo integration as an add-on instead of in the enterprise package
  • We see high turnover in account management contacts
  • Preview helps our team focus design on the most common devices and browsers. This saves us time and resources.
  • Span testing guides our efforts at improving inbox placement, which means more qualified leads.
Litmus is an excellent partner to Marketo. It fills a gap in our current service agreement and provides valuable insight into our email marketing efforts. Litmus saves us money and time while allowing our team to continue to use Marketo to build campaigns and send emails.
The biggest impact on our business has been Litmus's leadership in guiding email marketing professionals in navigating privacy changes to Apple Mail. With informative webinars, downloads, and practical suggestions provided by Litmus, I prepared our Marketo instance for tracking real opens and shifting ROI focus to engagement and conversions.
We have not used the Proof functionality.

Do you think Litmus delivers good value for the price?

Yes

Are you happy with Litmus's feature set?

Yes

Did Litmus live up to sales and marketing promises?

Yes

Did implementation of Litmus go as expected?

Yes

Would you buy Litmus again?

Yes

Because we use Marketo as our ESP, Litmus is a good alternative for providing analytics, previews, and spam testing data. It's more affordable and easier to use than the add-on Marketo services. Litmus is a leader in providing useful resources. I regularly attend webinars and download ebooks from Litmus and always get a useful piece of knowledge that enhances my email service.

Litmus Feature Ratings

Email & Online Marketing ()
Not Rated
Reporting & Analytics
6.0
Standard reports
6
Pre-Send Testing
9.0
Spam Testing
8
Email Previews
10

Comments

  • Becca Gage | TrustRadius Reviewer
    Becca Gage
    (Vendor Representative) commented 3 years ago
    Hi there, Thank you for taking the time to leave us a review and some helpful feedback. I will let the team know of your suggestions! -Becca Gage, Customer Marketing at Litmus

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