Litmus is a great tool for previewing and testing emails
April 22, 2022

Litmus is a great tool for previewing and testing emails

Tymer Moses | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Litmus

I use Litmus to review email design and ensure that emails render correctly in a user's inbox, regardless of the email client they use.

Pros

  • Shows examples of how emails render in different inboxes (desktop and mobile)
  • Makes suggestions on design, accessibility, and deliverability of emails
  • Checks spam traps to ensure emails will be delivered to the inbox

Cons

  • It would be nice if it were easier to add email clients for previewing/QA - iOS and android update all the time, so having an auto-add feature to add new versions of email previews automatically would be helpful
  • Saves a lot of time when testing emails
Litmus has allowed us to share proofs of emails with other people outside our team that are not familiar with our email marketing software.
We mostly use Litmus to gain visibility into how emails render in the inbox and adjust our designs accordingly.
Litmus has allowed us to have multiple teams collaborate and comment / approve an email design before launch. It is easy for us to look at an email and flag if updates need to be made to the code for a specific design based on the email client.
We have viewed both, and Litmus was a better choice for our design team.

Do you think Litmus delivers good value for the price?

Not sure

Are you happy with Litmus's feature set?

Yes

Did Litmus live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Litmus go as expected?

I wasn't involved with the implementation phase

Would you buy Litmus again?

Yes

Litmus is a great tool for previewing email designs for different email clients. It will show how emails will render in both desktop and mobile versions of email clients. Viewing how an email renders in Gmail vs. Microsoft vs. yahoo email clients and light and dark modes allows us to know for sure how an email will look in a user's inbox. Spam testing also helps to know if the email is landing in the inbox.

Litmus Feature Ratings

Ability to test dynamic content
8
Mobile optimization
9
Email deliverability reporting
8
Standard reports
Not Rated
Custom reports
Not Rated
URL Validation
9
Link Tracking
9
Spam Testing
9
Email Previews
9

Comments

  • Becca Gage | TrustRadius Reviewer
    Hi, Thank you for the great review and for leaving us your feedback! --Becca Gage, Customer Marketing at Litmus

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